Strategy and Business Performance in Ryanair Industry - Case Study Example

hellip; The deregulation which took place in the aviation industry in Europe in the year 1997 can be accounted as the main factor behind its successful and rapid international expansion.... However, as per, Michael O'Leary's public statements the company aims to simply continue being “the largest Low Cost Leader in the European airline industry” (Box & Byus, 2005, p.... The sectoral delegations are administered and organized by the “Department of Trade and industry” (Chinese Marketing and Communications, n....

Prior to conclusion, alternative solutions that will effectively counteract its negative impact on Ryanair's business performance will be provided.... The paper "Market Strategy Analysis on the Recent Problems of ryanair" states that the way of saving unnecessary legal expenses, ryanair should familiarize themselves with the ASA guidelines with regards to the scope and limitations of marketing communications through advertisements.... hellip; The market strategy used by ryanair is effective in terms of capturing a bigger market share but not in terms of generating good profit....

The paper "The Low-Fares Airline" presents that ryanair is a major force in the low-cost airline sector and is one of the big players in Western Europe.... ryanair has continued to increase its share of air transportation in Western Europe, and, depending on definition, has increased its share of European passengers to a little over 7% in 2008.... ryanair states its own market share as 12% but excludes markets in which it has no presence, such as Russia, Ukraine, Turkey, Greece, and Iceland....

The paper is to evaluate the European airline industry with particular reference to Ryanair and British Airways.... Both Ryanair and British Airways' market position appears to link in with the notion of the “high-performance work organization” due to the industry it operates in and market position.... nbsp; This is particularly evident in relation to the European airline industry particularly as a result of EU initiated deregulation, intended to remove competition barrier thereby opening the market for exploitation by others....

To this end, the literature indicates a factor in ryanair's success being the ability to continue to innovate in line with Schumpeter's “creative destruction model” through being the first to enter a high demand niche market with low supply (Page, 2009.... In the paper “RyanAir and Its Dominance in the European Low-Cost Airline Market” the author reviews discourse on RyanAir strategy and how it has positioned itself within the market.... hellip; The author states that with regard to RyanAir's ability to develop and sustain its position as a leader in the European airline industry, the literature demonstrates that a central element of RyanAir's success has been its ability to address a gap in consumer demand that wasn't being supplied by pre-existing airlines operating in Europe....

This vision is maintained and reflected through all its business strategies which remains dedicated towards low cost performance in all elements of its value chain, quick gate turnarounds, non union operations, performance-based incentive compensation plans, standardization of the aircrafts and flying to the secondary airports which gain significant savings for the company (Box & Byus, 2005, p.... The deregulation which took place in the aviation industry in Europe in the year 1997 can be accounted as the main factor behind its successful and rapid international expansion....

Many studies have extensively analyzed the low-cost business attaching to them the directives of the low-costs as well as the entrepreneurship's roles in the industry.... In the airline businesses, the revenue maximization is linked to the maximization of profit from each flight in the industry (John 2013, p123).... The interest of the study is to establish the reasons behind the extraordinary performance of the low-cost carriers in the air flight industry....

This capstone project "SWOT and Financial Analysis and Exit Strategy in ryanair" sheds some light on Ryanair's success under the leadership of CEO Michael O'Leary, it has been criticized on various grounds such as human resource management since its nonunion.... It is a case that brings together important elements in modern thinking on strategy and outlines issues of managing cost, prices, and the expectations of customers.... The Ryanair case also sheds light on the difficulties and obstacles that may come in the way of attaining and upholding such gain against a backdrop of the European airline industry....