The Evolutional Trend of Diversity Retail Outlet in an Italian Context - Case Study Example

With a reduced budget and a time limit of eight weeks to plan, design, develop, implement, and evaluate the research, it became necessary to undertake an exploratory look inside quality of the services rendered by the store to its customers. The question that this research seeks answers for is: Is there a correlation between the service quality rendered to the customers with the sales outcomes? With a reduced budget and a time limit of eight weeks to plan, design, develop, implement, and evaluate the research, it became necessary to undertake an exploratory look inside quality of the services rendered by the store to its customers.

The question that this research seeks answers for is: Is there a correlation between the service quality rendered to the customers with the sales outcomes? 4. RESEARCH STYLEContemporary Approaches to Marketing Research is the topic of this research. This research will be qualitative and quantitative in nature. A questionnaire will be developed to ascertain the customer´s responses concerning the quality of the services they receive and how they feel about these services provided by the Exotic Market personnel.

This researcher will be a participant observer and will log all the observations in a systematic manner such as the techniques used in ethnographic research. The qualitative research will entail, making observations, logging the observations, analyzing the observations, interpreting the observations, conclusions, and make recommendations based on the findings. Cowie (n.d.) stated that “…participant observation involves both participating in and observing a culture under study. Participation does not have to mean taking a full part in whatever activity is going on.

” (no page number on website) Participation means “interacting with” people as they go about their activities. Observation is watching what is taking place. He reiterated that observing is a difficult task, especially when looking at one’s own culture since many elements may be taken for granted. This researcher will find out if the customers´ data correlates with the data obtained by the survey provided to them. The information gathered through these two techniques will either support each other or will negate each other.