Trust Us, Were Experts by Sheldon Rampton and John Stauber - Book Report/Review Example

Economics, commerce, open market, and advertising are some of the terms which are not merely management jargon but these words are really ruling the world. Economics percolates through every stratum of society. ‘Trust Us, We’re Experts’ by Sheldon Rampton and John Stauber offers a scintillating exposure of industry manipulation of numerous scientific ventures. When most of the inventions are carefully crafted to meet the requirement of the sponsor then it becomes really important for the general mass to think time and again before determining the genuine and credentials of any invention.

No invention should have a biased perspective. It is nothing but a mere trap to deceive the public and the doctors and scientists become mere brand ambassadors endorsing those brands on-air, television, hoardings, and posters becoming the strong sales pitch for those products. The Global Climate Information Project (GCIP) sponsored by the US’ one of the most powerful trade associations was carefully crafted to sabotage the Kyoto Treaty. It claimed that the Koyoto treaty would raise petrol prices by almost 50%.

Non –profit organization give away their stamps of approval on products. Bristol-Myers Squibb paid the amount of $ 600,000 to American Heart Association only to provide them the right to use their name and logo for their cholesterol-lowering medicine Pravachol. The same was done by Smith Kline Beecham. They paid an amount of $ 1 million to the American Cancer Society to use their logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking advertisements. Even the studies of a prestigious university are no more neutral and scientists often tell flat lies just to endorse the product they have created and satisfy their sponsors.

Under these circumstances, it’s very hard to identify the validity of an invention. It’s hard to say that whether an invention ion is truly serving the purpose of mankind or a nation or it is just a make-belief story very neatly weaved to serve the purpose of its sponsors. However, this type of theory cannot be implemented in every scientific invention.