Building Successful Brands on the Internet - Literature review Example

Reviews Student’s Name Institution of Affiliation One In chapter 21 Robert Gifford is discussing about how those in the area of environmental psychology have been able to make differ contributions to making the environment better. He has given the chapter the following tittle, “Making a Difference: Some Ways Environmental Psychology Has Improved the World”. The chapter has been able to heavily consider how individuals can relate well with nature and ensure they bring about a positive change to the environment. The environmental psychologist discussed in the chapter are those who identify a given problem and go further towards ensuring that the problem is tackled and solved in the process. The field of environmental psychologist has been in existence for the last 35 year a period which they have been able to come up with better methods that assist them in seeing a better environment and also an environment in which people are able to relate with one another (Gifford, 2003). The chapter discusses about different changes that have been achieved through the field of environmental psychologist. They have been able to challenge those who are environmental users to adopt better methods that can enable one conserve the environment and make the relationship between people and the environment be better. The chapter discusses of how environmental psychology has been able on the things can be able to bring a better environment than before. They have considered what can be done to neighborhoods, the rooms, cities and buildings to ensure that the change of the environment is better than the way it was before. The environmental psychologists have been able to make efforts that have been able to discover; spatial behavior within people in their urban, residential, and institution design. They have been able to mitigate hazardous acts and been able to propagate in having a behavior that is environmentally responsible. The psychologists have been said to be environmentally cognitive in different activities they have taken in ensuring the daily lives of people is better. They use the environmental cognitive acts in fighting different crimes that are environmentally related. They ensure that human beings are safe through the actions that they take in the environment. In general they are trying to look into better ways that they will ensure that the environment is a better place using the psychological methods of combating environmental degradation activities. However, the whole methods have not told us the actions that can combat the actions clearly. The chapter does not give proposal to actions that can be taken to ensure that all steps that can lead to conservation of the environment are implemented. Instead they discuss of the problems and also give suggestion of what their field can be able to do. It is important that they could have identified the problem and clearly outline the procedure on hoe the problem is solved and why there method is better than the rest should be stated. Further, they should have stated the relationship that exists between environment and what the field its dealing with. Also, it should further indicate the advantages that environmental psychology have over the rest. References Robert Gifford, 2003. Making a Difference: Some Ways Environmental Psychology Has Improved the World. Two In her paper Tina Vukasovič is looking into on how to build a successful brand using the social media. She looks into different aspects that are associated with the social media marketing and the way social media can be used in seeing the company sales and brand improving. She is looking into how the social media in the 21st century is one of the communication tool that has been used to ensure that communication between different companies and consumers has been key in seeing sells of different companies being boosted. Her paper looks into how the social media is a prominent tool for networking for sellers and how it enables a company to connect many clients at a go. In fact is making comparison to the traditional methods of networking and the new social media has been dominant. It has delivered better results than what we had in the past (Vukasovič, 2013). The use of the social media by many people in the world has been boosted the by the rising level of internet penetration. This is a true fact since without proper internet penetration one cannot be able to access the social media. Connection between by companies and the social media is easy compared to the other forms of advertisement used. The social media is considered convenient and it does not cost the companies a lot (Cleland, 2000). Also, it can be able to create an interaction between a consumer and the company easily where he/she can easily get all the information that he wil require about the brand. Though she has tried to consider factors that are associated with branding via the social media, it is important to note that she has not used any qualitative analysis to back up his research. This may result to having results that are not true and that can easily be doubted. It is important that she could have considered different correlation levels that exist different factors that affect social media branding. This could assist determine those factors that are associated with one another and combine them in ensuring that the branding campaign is effective and it does not cause several problems. On the other hand, she has not considered the importance of social media presence will boost the whole process of social media branding. When a given company has a high presence in the social media, then it is likely that it will connect many individuals than those with low presence. The companies will have an awareness campaign via the social media that in the long run will be very important in in the branding of the company. However, the research has touched on factors that are important in undertaking social media branding. The conclusion has well ben stated it is a powerful conclusion that will assist one make a progressive development to undertake social media branding. However, the research misses a recommendation of its weaknesses and what she expects to be considered in the future researches. She has also not come out well to make a stand about the whole idea of social media branding. Reference Cleland RS, 2000. Building successful brands on the internet. A Dissertation Submitted in Partial Fulfilment of the Requirements of a Masters in Business Administration (MBA). University of Cambridge. Tina Vukasovič, 2013. Building successful brand by using social networking media. International School for Social and Business Studies. Three In the research “Feeling Better Connected’: Academics’ Use of Social Media” Deborah is discussing how the academic field is using the social media to connect those that are interested with the academic field. She observes that Most of the learning institutions in the recent day have sought to using the social media as a means of communication and undertaking different functions within the education field. This has been the trend due to the development that has been robust in the social media in the recent past. Most of the students in different institutions in the world are using social media daily in undertaking different activities which can range from socializing to undertaking different activities that are related to their academic activities (Lupton, 2014). From the research she undertakes he has indicated that the use of technology in undertaking different administration functions has been on the rise in the recent past. This has been motivated by the fact that a bigger percentage of those who are in this institutions from day to day they use different forms of digital technology. These makes the communication between the administrators and the students easy. The social media has been used by different administrators to take the views of the students and what they feel regarding certain decisions that have been undertaken within a given organization (Estes, 2012). From time to time you will always find that the engagements that they will be having from one part to the other will always make them feel connected. Those in academic field will always make contributions regarding a given topic via the social media. They will always update one another on the prevailing issues regarding a given field. This is important not only to the feelings that they will be having, rather, they will also ensure that even the field of research is boosted and progress on a given topic is effectively achieved. Nowadays, professionals can also discuss issue related to them vial the social media and effectively come to a given conclusion. They will always ensure that in the long run people are undertaking an activity related to their profession in the correct manner. They can provide there solutions via the social media. This makes people progress better and ensure that they are doing the right thing. However, though the positive gains have been made also negative impacts has been brought by the social media making. Issues like lack of privacy, plagiarism and others have come rose hence requiring the social media users to be careful in what they are doing (Ford et al, 2013). The academic field has been greatly been impacted bought positively and negatively. However, from her research there are many factors that she has missed that could have read to creation of a better conclusion. The lack of qualitative analysis methods in her survey one of the things that makes her research not to be verifiable. There was need to correlate the factors of the social media and the impacts that they have had in the academic field. There is no recommendation on what will be done in the future. References Deborah Lupton, 2014. ‘Feeling Better Connected’: Academics’ Use of Social Media. News & Media Research Centre, University of Canberra. Estes, H., 2012. Blogging and academic identity. Literature Compass, pg. 974-982. Ford, S., Jenkins, H. and Green, J., 2013. Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press. Four Archie B. Carroll and Kareem M. Shabana, a review on the whole issue about social corporate governance. They have expressed the importance that exists in those institutions that carry out activities associated with social corporate governance. Those organization that practice CSR are having benefits that cannot be measured in terms of value however in the long run they are able to understand the importance and the gains that they have made out of the practices. They have observed that different organizations undertake the CSR activities with different objective. Also, there are different perceptions that exist in different in the whole issue of social corporate responsibility. Though some institutions have been able to make CSR activities to be part of their policies, there are those that view it as a practice that does not add value to the organization. Therefore, it is important for managers to understand on how to ensure that CSR activities do not conflict with the stakeholders of the organization. There are those who argue that social corporate responsibility is an important undertaking in the organization while others are against the whole issue. In any undertaking, it is important to do it with understanding of the reasons why given CSR activities are being undertaken (Carroll and Shabana, 2009). They should understand the impact they will have to the business both in the short term and long term. Those that are for the social corporate responsibility argue that the business will connect with the neighboring environment which in the long run something that will ensure that increases the customers’ loyalty to the organization. SCR activities will boost the image of the company as it will be portrayed as a responsibility responsible institution. On the other hand, those who argue against have suggested that, the resources used in carrying out social corporate responsibility will not be recovered (Carroll, 2008). They are counted as expenses to the organization that do not have an economic value to the institution at large. In their case they looking into a business case and how the whole issue of social corporate responsibility has been able to impact it. They have indicated both the benefits that it will have to the organization and also the negative impact it wil have in the case that proper considerations are not undertaken both in the short and long term plans of the organization. In their conclusion from the business case they indicate that Social corporate responsibility has got positive impacts rather than a negative impact. They have listed a number of gains that the business is able to get out of undertaking social corporate responsibility like; tax gains, image boosting, customer loyalty and others. However, there are things that have not been undertaken in the analysis and review of the business case like the use of statistical evidence when analyzing the business. This could have made the study be more credible and discover more factors. Also, it is important that they could have provided suggestion on the future course of the whole process. Reference Carroll, A.B., 2008. A history of corporate social responsibility: concepts and practices. In Crane, A., McWilliams, A., Matten, D., Moon, J. and Siegel, D. (eds), The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, pp. 19–46. Archie B. Carroll and Kareem M. Shabana, 2009. The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. Indiana University. Read More