Got a tricky question? Receive an answer from students like you! Try us!

Viral marketing - Essay Example

Only on StudentShare
Author : marcelonader

Summary

Human behavior is explained by communication and personal relations between consumers who share their likes and dislikes with each other. It is assumed that a consumer tells two or three people about the services or products he use or buy…

Extract of sample
Viral marketing


The fundamental issue of viral marketing is natural human behavior. Developing marketing strategies, managers take into account social and personal factors, individual characteristics of a target group and their needs. Whether such carryover from business to society will be effective is another matter. Thus, viral marketing does have a stake in the welfare of this nation and it should accept its responsibilities in society and become more intimately involved with societal concerns (Bryce, 2007). As a result, it is necessary to develop further marketing theory, facts, concepts, models, and ideas that interface with such problems. This is grist for social marketing. Unless marketing develops its social awarenesses and implements social actions that are acceptable, government will be forced to do that which marketing has not been willing to do voluntarily, thereby circumscribing the boundaries of marketing management. Following Dunn and Probstein (2003): "Viral marketing is powerful because it is the antithesis of hard sell or "shout" paid advertising. Hotmail experienced this in the on-line buzz it received when it offered free email. ...
Download paper

Related Essays

Internet Technology, Marketing, and Security
1). The reasons that have been identified for the overwhelming popularity of SMM among business are as follows: (1) Customer Interaction and Feedback. SMM offers opportunities for business organizations to directly encourage feedback from customers and therefore enable them to address any weaknesses noted or areas for improvement. As emphasized by Hastings and Saperstein (2010), “today, more than ever before, businesses can not only listen to customers, they can invite customers to help shape the company activities. Customers have input on which products to develop with which features, how…
9 pages (2259 words)
Management and marketing within business Organization
On the other hand, marketing is a process of informing the customers about the value or utility of a product or service, and to encourage the customers to purchase it. “It is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary to move a product from the producer to the consumer” (What Is Marketing?, n.d, p.13)2 Importance of management Management is a process which helps to achieve; group goals, Optimum Utilization of Resources, reduction of costs. It…
7 pages (1757 words)
Word of Mouth Marketing
Techniques to promote a firm's product have been created and modified to come up with a superior marketing strategy with excellent results. Word of mouth marketing which is also regarded to as viral marketing nowadays emerged as one of the most efficient tools in marketing in product promotion, customer recruitment and retention.…
4 pages (1004 words)
The Key Marketer
Somewhere along its contents, they will be committed intelligently to buy our products and services as we will place ads strategically in the free e-book. And the marketing cycle is never ending as our readers will voluntarily e-mail this e-book to their friends, and their friends to their friends, and so on ad infinitum. This is the main idea behind Viral Marketing.…
4 pages (1004 words)