Logistics and Supply Chain Management - Coursework Example

Only on StudentShare

Extract of sample
Logistics and Supply Chain Management

A critical analysis and comparison of the supply chain networks of both the companies is done using the case studies provided to us. The analysis of the two cases has been done in line with the literature review. The final part of the document deals with two more companies in the fast fashion industry and compares their supply chain strategies with the strategies of H&M and Benetton whose case has been provided to us. The analysis of the two case studies provides us with an insight in to the importance of supply chain for the success of a firm. Supply chain is no longer considered just another element but is considered by many firms to be as important as marketing. It can drastically reduce the cost of the firm and give a strong competitive advantage to the firm which is hard and difficult to duplicate.
Benetton was established in Italy in 1965.It has it presence in 120 countires.12 of its 18 factories are located in Italy. It sells its good through a network of 6500 retailers. It's positioning in the international market is that the company sells good quality garments which are moderately priced. With the analysis of the case we will critically analyse how Benetton has increased its supply chain by utilizing the "Dual Supply Chain" system. We will see how this system takes advantages of both the push and pull factors of the supply chain and increases the performance objectives for the company.
H & M ...
Download paper


This document deals with the supply chain management practices of the fast fashion industry. The supply chain management of this industry have been analysed with the help of two case studies - H&M and Benetton. The document starts with the introduction of both the cases given for evaluation…
Author : qmedhurst

Related Essays

Logistics and Supply Chain Management
Supply chain management is therefore the process of controlling the system of downstream and upstream organizations of material, information. These processes are the ones that assist in the manufacture of products and services for customers. Logistics is the word for all the processes involved in getting the right product, in the right way, quality and quantity, in the right time, for the right customer and at the right cost . Many scholars have tried to clarify the difference between logistics and supply chain management. From their works, we can analyze that supply chain management was...
4 pages (1004 words) Essay
Walmart - International Logistics and Supply Chain Management
The chain store is renowned for its efficient supply chain management and control practices, which have enabled it to perform beyond the reach of its competitors in the consumer goods industry (Kallrath & Maindl, 2006). In particular, the company has employed state-of-the-art technologies in most of its operations to help improve service delivery. For instance, starting with bar coding to hasten its supply chain operations, Wal-Mart was among the first companies to follow up bar coding with RFID programs. Although the initial rollout of its RFID tagging programmes flopped, the current rollout,...
8 pages (2008 words) Assignment
Logistics and Supply Chain Management
It is observed that storage cost increases when transportation is available but on the other hand, no cost cutting is experienced when the stock density is good, given the better accessibility through transportation of goods (Skipper, 2008). Holmes (2011) explains the trade-off between storage density and immediate accessibility of products throughout the Wal-Mart’s network. Wal-Mart’s strategy has been to leverage through the dense chain of its stores. The stores are vertically involved into distribution. Analysis of its distribution and warehouse network reveals that the general goods...
8 pages (2008 words) Essay
Logistics and Supply Chain Management Case Study
I have selected Zara as my organization because of the fact that the secret behind the success of Zara was prominently its efficient Supply Chain Management. According to Harvard Business Review, Zara has hit on a formula for supply chain success that works. By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days. (Ferdows et. All, 2005) According to The Economist, Zara is ahead of other big stores because of its supply chain which is more responsive to customer demand. (The Economist, 2006)...
10 pages (2510 words) Case Study
Supply Chain Management Coursework
This paper using qualitative research method analyses the effectiveness of supply chain management on the basis of the activities and capabilities that the organizations seek from their supply chain partners. The research basically supports the argument that the effective supply chain management is dependent upon the effective operational and relational competencies of the supply chain partners. However it is also advocated that collaborative supply chain management challenges the traditional supplier-customer arrangements and changes taking place in the respective organizations largely depend...
22 pages (5522 words) Coursework
Supply Chain Management and Logistics
The objective of this study is to examine management logistics in supply chain management as it relates to the business process with the goal to produce a model for risk management. It also demands a holistic understanding of risks, assessments, and responses in supply chain management....
40 pages (10040 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!