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What is a good salesman - Essay Example

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What is a good salesman

In the current market there are several types of sales that can be subdivided into two types, called direct and indirect sales. And in spite of the considerable expansion of the indirect sale, supported by the fast and phenomenal development of new technologies, the direct sale remains a privileged tool in the global sales process. Nevertheless, it is will be assigned here that even the sale is done by direct or indirect way; the salesman plays a major role in this process that we will try to highlight along this paper.

In an intuitive way, we can say that "it is somebody who succeeds in convincing a customer to buy his product or his service at his price and his conditions". We will be able to discourse a long time on the subject, but the real fact is that the salesman is currently engaged in order to achieve this objective and to improve the results continually (Doney and Canon 1997). Thus, the real mission of salesman is to accomplish a work with innovation, motivation and high confidence.

Doney and Canon (1997) state that, more and more people beginning their sales career adopt an attitude which is harmful for themselves with respect to their work. They identified a series of reasons that lead to this kind of behaviors. Among those reasons they mentioned the lack of confidence in a product, the difficulty in making a final choice by the absence of priority sense, etc. More emotive reasons like personal rejection or fidelity towards their current supplier are also present and they are often among the most difficult to counter to. The internal conflicts at the various stages of intervention in large organizations are omnipresent and constitute serious problems but not insurmountable obstacles for salespeople (Forsyth 1980).

We must remember here that in 67 % of the cases, the first objection of the customer is not "the true objection" and that the sale starts when the customer says "not". We wish to warn against the reflexes of defense which come with the rejection and which tend to reinforce the conviction of the salesman who believes wrongfully that its role is limited to inform its customers (Doney and Canon 1997).

On the other hand, Franwick et al. (2001) state that the background needed for sales jobs varies by product line and market. Many employers are looking always for individuals with previous sales experience who do not have specially a college degree, but prefer often those with some college education. Contrary, the majority of employers prefer candidate with some educational level or require exactly a bachelor's degree as the job conditions become more technical and analytical.

Currently, many salespeople are permanently looking to improve their background in participating to seminars and/or in foreign language to provide the extra edge needed to make sales. Generally, we can say that companies are looking for the best individuals who have the personality and desire to sell. In order to achieve this goal, certain criteria must be respected of which we will try to treat in the following (Franwick et al. 2001).

However, it is necessary in first to be careful during the recruitment procedure that start by developing a description of the functions detailed and the unit of hopes when we choose to recruit a salesman. And as it is remarkable, there are two types of salesmen: those who open new accounts, and those who develop and consolidate existing accounts. After reception of the offers of the potential candidates, an increased ...Show more


In today's marketplace, it's a given that everyone wants increased sales, although yet virtually, everyone is finding this continually more difficult to achieve.There are many reasons why this is true. …
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