Sustainable Competitive Advantage of Lion Nathan
This paper attempts to analyze the sustainable competitive advantage of Lion Nathan using SWOT (Strengths, weakness, opportunities, and threats) analysis, in which potential improvements may be seen in the identified weaknesses and threats, without overlooking its good points posed as strengths.
Lion Nathan can be acknowledged for its strengths in terms of identifying its core purpose in the business, alongside its vision of making itself Australia's and New Zealand's leading alcoholic beverage company. This is undertaken with a stronghold on the company's identity in the wine industry while making known its values of integrity, passion, acing together, and being sociable. These values, particularly the last one, are usually not found in other beverage companies, making Lion Nathan surge up to its sustainability purposes. It may also be emphasized that beverage companies are not that easy to build positive values and carry them out to the wider public due to the very nature of the business, but Lion Nathan is able to identify values that may be appropriately attached to the product.
Threats faced by Lion Nathan include the ever-continuing presence of other brewery companies, which also use sustainable competitive advantage in its end to maintain a good business standing, viewed in the external domain. Lion Nathan should hence be always on guard in terms of developing the realm of sustainable competitive advantage, which it has identified for itself. ...