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How has HSBC Chosen to Improve its Knowledge of Customers and Therefore its Decision Making - Case Study Example

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How has HSBC Chosen to Improve its Knowledge of Customers and Therefore its Decision Making

From this paper it is clear that by implementing a DSS the management will be more easy as all the information will be stored at one central database. The organization will be quite effective as data will be stored in a proper manner with not much redundant information. Last but not the least implementing a DSS in the organization will give HSBC an edge and will improve future decision making processes. The solution chosen by HSBC was quite optimal i.e. learning from its past experienced of Subprime mortgage crisis the availability and classification of vital data and information in a timely manner was necessary. Going for the implementation of a DSS will prove quite vital as it will help the managers in the future and provide them with information in concise and to the point manner with relation to the strategic goals of the company hence making the decision making process easier and more reliable. Does this Web site provide opportunities for HSBC to gather data about its customers? Describe the customer data collected at the Web site and explain how that data can be used to improve its business performance. Would you redesign the Web site to increase interactions with customers? The website can prove as a vital source for collecting data of HSBC customers. Firstly from the main website we can collect data that which customers prefer internet banking over conventional banking. Next customers of which country visit the main website in majority. Which specialist service of HSBC attracts most score of visitors. Average amount of time a user spends on the website to get his task done. Which news was found most interesting by the customers. ...Show more


As the research discussion outlines, the EIS (executive information system) model of DSS should be preferred choice of system to be implemented as its primary function is provision of data in a well defined, organized, summarized and in a collective form…
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