Canadian Real Estate Vertical Go to Market Plans and Strategy - Term Paper Example

Canadian real e vertical go to market plans and strategy Task: Table of Contents Executive summary ................................................................................................ 3 Introduction ..............................................................................................................3 Theoretical Framework ............................................................................................3 Data Sources ............................................................................................................ 4 References to Published and unpublished Sources ................................................... 4 Methods of Analysis ................................................................................................. 4 Illustrations .................................................................................................................5 Conclusions ................................................................................................................ 6 Work cited .................................................................................................................. 8 Executive summary Canadian real estate vertical (CREV) is a firm that has enlisted Rogers to market its products. Consequently, this write-up addresses the marketing approach of the real estate firm via the promotional firm in relation to this economic sector. Initially, the paper evaluates the real estate sector that has witnesses an upheaval owing to the economic crisis. Subsequently, it details the theoretical framework and the sources present the basis for the paper. The write-up further details the reference to the two sources and identifies their pros and weakness. Additionally, the paper elaborates the methods of analysis that are critical in this write-up. The paper utilizes suitable illustrations to support the relevant details. The paper terminates in suitable conclusion that emanates from prior discussions of the paper and illustration provided. Introduction CREV endeavours to succeed in the Canadian real estate market. However, realization of the above requires the firm to enact an ambitious advertisement plan that will expand the firm’s clientele base. Such an undertaking will require an appositely coined strategy. The strategy should adequately appraise the nature of the market. This write-up will seek to institute an opposite promotional approach that will culminate in the success of the above real estate entity. Evidently, the above strategy will be critical since the real estate sector has encountered key upheaval due to the economic crisis. The market base is dwindling. Consequently, CREV requires to repositioning itself ensuring it maintains and boosts its clientele base. This strategy will enlist certain data and relevant illustration to support it assertions. The assertion will relate to strategy that the entity should adopt. This strategy has identified communication as an integral element in this industry. Therefore, advertising has sizeable implications on the fortune of real estate firms (Vertical news). Rogers is promotional firm enlisted to undertake the above task. Theoretical Framework The marketing strategy aims at enacting appropriate measures that will ensure that it has sizeable share of the market. This plan will enlist of information from credible informer that have undertaken through research. Evidently, the Canadian real estate sector is overly competitive (Canadian real estate association). Consequently, marketing will serve as an integral tool of boosting the clientele base. However, the realization of the benefits of marketing will demand utilization of shrewd advertising campaign. Therefore, CREV will require enlisting an established broker who will create knowledge of the merchandise that this real estate firm is offering. Fundamentally, a real estate negotiator establishes a link between the seller and the potential clientele. Therefore, acts as a facilitator of real estate commerce. Consequently, the broker earns revenue from enabling the above transaction. With the proliferation of brokers in this field, it is vital to evaluate the possible brokers, which the firm can collaborate with in availing its products to that expansive Canadian market (The bureau of labour statistics). The evaluation will demand that CREV analyzes the data relating to the applicants sales. Notably, this sector has encountered many hurdles in the economic crisis that began with the plummeting of the worth of real estate products. The plummeting of real estate products’ value has culminated in poor fortunes for firms operating in this industry. Additionally, globalization has also affected considerably on this sector. Globalization has permitted new foreign entrants in to this industry. Subsequently, numerous real estate firms are competing for the same clientele. The last decade has witnessed a gradual but relentless upsurge in the real estate products as depicted in the above graph. The above information provides details that elaborate the state of the real estate industry. Consequently, it is imperative for organizations to reposition themselves as the industry is facing an imminent upheaval due to economic forces. Therefore, it is critical that CREV plans its marketing strategy aptly (Vertical news). Data Sources This writer-up will enlist considerable data relating to the real estate sector. The data will provide necessary statistic to support the assertions that this write-up will put-forth. The data will detail the turnover in real estate sale that have evidently showed a tendency. The above data will originate from market survey that continually analyse the trends in this sector. Additionally, Rogers will also avail data since it is the brokerage firm, which CREV has hired. The data will facilitate estimation of the impact of Roger on CREV’s turnover. Rogers will evidently provide critical information in this marketing strategy since the entity interact with real estate clientele constantly. Visibly, this write-up demand data from credible sources. Credible sources of data will enable the write-up to make accurate assertions. References to Sources This write-up utilities electronic source of data sizeably since they contain updated data that may lack in published sources. However, such sources at times lack credibility. Subsequently, it is critical to vet such sources before utilizing the data availed. Similarly, the write-up also enlists detail from published sources, which are extensively credible. Methods of Analysis Real estate requires the firm maintain close contact with the clientele. The brokerage firm facilitate this since they are persistently in contact with the clientele. Therefore, Roger will enable CREV to maintain close association relationship. The brokerage firm with extensive grass root presence will enable CREV to have knowledge of customer wish from the real estate organization. This will be crucial since the extensive grass root presence of the firm will ensure that the potential clientele are constantly informed of the products that it offers. CREV should leverage from grass root presence of roger by engaging all the potential clientele. This represents the benefit of enlisting a brokerage entity since it enables the firm not only promote it merchandise but also enable steady contact with the clientele base. Additionally, it will enable CREV to set apposite marketing strategies notably, by engaging the potential clientele through ground office that Roger will avail via its extensive grass root presence. Certainly, communication is an integral pillar of boosting the possibility of this firm succeeding. Visibly, communication adopts numerous forms; however, makings call has emerged as an apposite way to receive correspondence from the public. This will enable the firm to interact with the correspondent and receive the correspondence on real time basis. Analysis of correspondence will enable the firm to establish their strength of their strategies and failings. Additionally, CREV can evaluate progress emanating from it promotion efforts. It will be imperative to guarantee that members have legitimate identification. Such will ensure that only legitimate persons benefit from this program. Consequently, the authorities should ensure that they validity the clientele’s email address. The above address relates to this sector. It is paramount to ensure that the inbound plus outbound representatives can manoeuvre adequately in the market. The provision of appropriate codes will enable the simple execution of operations. Prompt remuneration of the customer is critical. The above remuneration relates to the commission emanation from voice calls. Illustrations (Toronto Real Estate Board) (Canadian real estate association) The above graph seeks to exemplify the trends in this market. The illustrations are imperative in this write-up since they seek to exemplify the trends that exist in the above market. The first chart contrasts the cost of real estate possessions over several years. Evidently, the cost of the above assets has been escalating relentlessly. Such information is vital in this write-up since it reveals what is transpiring in the sector. Similarly, the second graph discloses that turnover relating to this industry. Certainly, turnover in this industry is dwindling. The revelation by the two graphs necessitates CREV to plan adequately on how to market its products. Conclusions Choosing Roger to undertake marketing was brilliant since the firm will offer countless benefit to this real estate entity. Notably, this industry requires the property seller to maintain contact with clientele base. Evidently, few real estate entities can realize that. Consequently, collaborating with Rogers will enable CREV to maintain close contact with the clientele. Secondly, the above entity will leverage from Rogers’ extensive grass root presence. It enormous presence in the populace will enable CREV to engage potential clientele simultaneously (Rogers). Ultimately, Rogers is a prominent promotion and technology firm with an established niche in the Canadian economy. Therefore, this promotional entity will realize it task of promoting the Canadian real estate firm. However, CREV should utilize the opportunities availed by Rogers expeditiously since marketing collaboration from the principal and the agent. Rogers offers its clientele additional value by availing feedback. The feedback, which the entity avails on monthly or quarterly basis, will be critical to the progress of marketing (Rogers). The feedback result from call made. Consequently, the above real estate organization can assess the progress realized from its promotional endeavours. Similarly, the feedback will also disclose the weakness of the promotion. Overall, Rogers will provide dynamic services in marketing Canadian real estate vertical. Establishing a prolonged relation with the target offices in this sector is paramount. The offices provide access to the enormous clientele base that CREV wish to harness. Therefore, establishing this relation will be a priority since its will provide the firm with the required presence among the potential clientele. Certainly, communication is paramount in this sector. Communication enables CREV to meet the clientele demands. Moreover, it not only assists the real estate entity to deliver the property but also in transformation of the house to suit the customer. History of execution is critical since it reveals its reliability. The history is critical since this industry is clientele oriented. Therefore, any strategy adopted should face systematic evaluation ensuring that it could achieve certain standards (Canadian real estate association). Works cited Canadian real estate association. Average Mortgage Interest Rates - Canadian Historical Rates. 2011. Web. November 17, 2011. Rogers. Rogers. 2011. Web. November 17, 2011. The bureau of labour statistics. Real Estate Brokers and Sales Agents. 2011. Web. November 17, 2011. Web. 2011. Toronto Real Estate Board. TREB (Toronto Real Estate Board) Average Single Family Historical Home Prices and trends for Toronto and Mississauga. 2011. Web. November 17, 2011. Vertical news. Canadian Real Estate Investment Trust Acquires Industrial Portfolio in Mississauga, Ontario. 2011. Web November 17, 2011. Read More