This paper tells that the case study is about Apple, Inc which was previously referred to as Apple Computers. The company was founded by Steve Jobs and Steve Wozniak. Apple Inc. deals in wide ranges of consumer electronics and computer-based products…
During the period of John Sculley (1985-1993), the then CEO of Apple Inc, numerous strategies were adopted in order to make Apple pioneers in the desktop publishing segment. Under the leadership of Steve Jobs, the company had been capable of achieving sustained growth. During his reign, Apple underwent restructuring efforts and also outsourced manufacturing of the Mac products to the contract assemblers of Taiwan. The company’s distribution systems were also revamped. Through company’s website, Apple was capable of selling the products directly to the consumers. The company’s image was invigorated as well by promoting itself as a hip substitute to another computer brand. During the year 2008, one of the key drivers of revenue was Macintosh computers. Apple had put the high emphasis on the technology and innovation which had assisted the company in beating the cutthroat competition. The first retail store of the company was in McLean, Virginia which started its operation in the year 2001. Until the year 2008, the company was found to be operating through 215 stores.
The case study also details the growth of the PC industry since its inception from the mid-1970s. The close competitors of Apple Inc had been IBM, Compaq, and Dell among others those had been focusing upon research and development in order to compete successfully with Apple, Inc. The PC industry has sought tremendous change in the recent years. It is now available in numerous forms ranging from laptops, workstations, sub-notebooks, and servers. However, after the components became standardized the manufacturers of PC started cutting their spending on research and development. Instead of spending on R&D, the companies started focusing on innovation in manufacturing, marketing, and distribution in order to achieve competitive advantage. ...
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“Summary of Apple Inc. Case Study Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/business/477110-summary-of-apple-inc-case-study.
Currently, it holds about 80% of the market share who receive its quality broadband services (Lynch 2009). Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided superior understanding of the best approach to adopt.
The data collected from the selected Apple store will also be used to calculate the regression analysis, which be used to estimate the forecasted sales and demand for the Ipads. Lastly, the profitability and economic conditions of Apple Inc will be determined and recommendations given for future new or current products pricing.
Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments.
Presently, the company has its operations in the Americas, Europe, Africa, Middle East and Japan. In addition, as Marino, Hattaway and Jackson (2000) report, there are retail Apple Stores in US, Italy, Japan, Canada and UK. In the year 2009, the company announced a net quarterly profit of $ 1.23 million.
Apple Inc. operates within consumer electronics, computer hardware, software and digital distribution industry (Augenti, 2010). The organization is popular for its creativity and value addition in product categories. The major product lines of Apple Inc. are Mac Computers, iPod music player, iPad tablet computer, iPhone smart phones, iTunes media browser and software including iOS and OSX.
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
In 2001 it was assumed that Apple was simply a ninch player with a captive market and that Dell was a mass producer that won market share by outstanding levels of cost competitiveness. How true is this in 2009' Your answer should show an understanding of the recent history of the firms, strategy utilized and the conditions of the market today.