BRIC being recognized as a primary focus of international investment face dispute from diverse backgrounds who criticize BRIC idea and concept based on the concept that these countries economies can not continue growing smoothly also other alleged that BRIC idea is Goldmans sachs concept of commanding global power, hence so called BRIC can not achieve the projected status. The emerging market also has a certain level of uncertainty since it is no well accustomed market of the west hence ambiguity.
The BRIC idea was received differently by different countries, where Russia took the idea positively, Brazilian absorbed the idea cynically, china receive the idea with doubt while, in India, it stimulated neutral response, this response to BRIC idea have shaped the progress of the concept and relation of BRIC countries. Apart from Goldman Sachs other competitors companies and investors have adopted the concept and are investing in BRIC countries. In the economic environment, BRIC concept has stimulated different product under BRIC label.
BRIC as the center focus of investment is supported by several advantages, which include: BRIC stock market growth from 2% to 9% of total global market capitalization and current on going meeting to seek platform for strengthening their coordination so that they can gain more influence has a positive impact on emerging market. Despite the fact that there is no concrete measure by then which had been put in place by BRIC countries in common to forge ahead the emerging trade (Gillian, 2010).
Feasible option to ensure BRIC is a primary focus of international investment include, investing with multinational companies in emerging market in BRIC countries and buying bond and currencies in BRIC countries. This is because through multinationals companies. various emerging market in BRIC countries can be tapped easily on the other hand