Since 1949, the telltale signs of China’s economic improvement are convincing (Raiklin, 2012). First, China was able to resolve its anarchy and disorder issues. With the resolution of the two issues, businesses can now flourish. The resolution of the two issues indicates peace and order currently prevails in today’s china environment.
Further, peace and order allows the current and future customers to freely visit the nearest stores (Ferrell, 2011). The current and future customers are not fearful of being robbed while crossing the street towards the nearest department store. Similarly, the typical Chinese customers is assured that he will be able to visit the nearest corner store without be shot or killed by the street gangs. With peace and order prevailing, the customers are able to visit the stores during late nights to buy their food, medicines, and other personal necessities (Raiklin, 2013).
The peace and order allows the stores to open up their shops (Hartline, 2011). The store owners will not fear that the store will be robbed. The presence of police officers watching the busy China streets will discourage the current and future store robbers from implementing their illegal activities. The stores will be able generate enough sales to pay for the costs and expenses of operating the stores (Raiklin, 2013).
Street gangs will discourage economic benefits (Baumol, 2009). The stores located within street gang-infested streets will constantly be robbed by street gangs. Street gangs may threaten current and future customers who enter the store. Consequently, the current and future customers may decide to buy from safer places. China’s peaceful economic climate will ensure the Body Shop will continue to generate higher store visits and purchases from current and future customers.
With the two issues resolved, the people learn to obey societal rules (Weihrich, 2009). The people learn to implement the
The average per capita income is US$6,000. Likewise, more than half of the China cities are classified as urban center. Gone are the days when the majority of the China cities are farms or agricultural in…
The Body Shop is headquartered at Littlehampton in the United Kingdom. This paper will discuss the company’s history, marketing tactics, operating and competition strategies, and financial position. History As cited in Hofstetter and Jenni (2011), Anita Roddick visited a Californian based cosmetics shop called ‘The Body Shop’, which was run by Peggy Short and Jane Saunders in the early 1970s.
Ethical Claims of Body Shop. Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company. This study provides detailed analysis about how the company is related to human behaviour and how it can implement the policies of ethics and social responsibility.
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
Today, it is impossible to separate the company values from the issues that I care passionately about - social responsibility, respect for human rights, the environment and animal protection, and an absolute belief in Community Trade." (Roddick).
Roddick promoted the idea of a business with "soul," that is, making profits with principles intact (Jones, 1998).
This case study is an attempt to answer the two questions related with the growth and repositioning its brand.
Answer to Question 1: Critically analyze the reasons for the rapid growth of The Body Shop brand in the 1980s and early 1990s. What according to you
The booming retail industry of China has become a preferred choice of many foreign retailers like Wal-Mart, Metro, M&S and Carrefour. The success of Wal-Mart in the China attests the presence of a strong retail market in China. Such phenomenal
eve that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329).
It offers something extra in addition to the regular
e a balance between customer satisfaction, profits and welfare of the planet and society through its operations; and that is reflected in not only their operations but their communication strategy as well. It is marketing with a heart and a social dimension. Its competitive
10 pages (2500 words)Essay
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