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The Body Shop enter the Chinese cosmetics market - Essay Example

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The Body Shop enter the Chinese cosmetics market

Since 1949, the telltale signs of China’s economic improvement are convincing (Raiklin, 2012). First, China was able to resolve its anarchy and disorder issues. With the resolution of the two issues, businesses can now flourish. The resolution of the two issues indicates peace and order currently prevails in today’s china environment.
Further, peace and order allows the current and future customers to freely visit the nearest stores (Ferrell, 2011). The current and future customers are not fearful of being robbed while crossing the street towards the nearest department store. Similarly, the typical Chinese customers is assured that he will be able to visit the nearest corner store without be shot or killed by the street gangs. With peace and order prevailing, the customers are able to visit the stores during late nights to buy their food, medicines, and other personal necessities (Raiklin, 2013).
The peace and order allows the stores to open up their shops (Hartline, 2011). The store owners will not fear that the store will be robbed. The presence of police officers watching the busy China streets will discourage the current and future store robbers from implementing their illegal activities. The stores will be able generate enough sales to pay for the costs and expenses of operating the stores (Raiklin, 2013).
Street gangs will discourage economic benefits (Baumol, 2009). The stores located within street gang-infested streets will constantly be robbed by street gangs. Street gangs may threaten current and future customers who enter the store. Consequently, the current and future customers may decide to buy from safer places. China’s peaceful economic climate will ensure the Body Shop will continue to generate higher store visits and purchases from current and future customers.
With the two issues resolved, the people learn to obey societal rules (Weihrich, 2009). The people learn to implement the ...Show more

Summary

The average per capita income is US$6,000. Likewise, more than half of the China cities are classified as urban center. Gone are the days when the majority of the China cities are farms or agricultural in…
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The Body Shop enter the Chinese cosmetics market essay example
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