IT for Investor Relation - Assignment Example

Evidently, one of the benefits of advertisement to Gap Inc is the creation of brand awareness and exposure by capturing the minds of the target audience. Consequently, it creates familiarity with the target audience and inculcates a sense of consumer trust. Improvement in product sales is another benefit from advertising that Gap stands to achieve. In this regard, the business will make profits through a reduction in unit cost per product. The achievement of competitive edge is a further advantage that Gap Inc will achieve over its competitors through forefront awareness and being ahead of its competition.

The type of advertisement for consideration by Gap Inc. is one that is simple, informative and straight to the point without overloaded visuals and statements that distort the consumer. In this regard, the key costs to be considered in terms of advertising include research and design team costs, printing costs for designed posters, cost of graphic designs for the visuals displayed in the website or over the posters and flyers. The importance of annual reports is that it is a tool applied by investors in the evaluation of the current physical, financial standing, objectives and report on any new developments of a company in general.

Moreover, the annual reports serve as mode of written and formal communication. In light of Gap Inc.’s vision of continuous international growth and geographic footprint, annual reports are necessary requirement. In this regard, there are two technology requirements for the effectiveness of the annual reports. Foremost, are the visual templates or format to be adapted in generation of the annual reports. Second, is the select choice of database such as Excel to be used in production of the financial statements.

The benefits and advantages that Gap Inc stands to gain in using the annual reports includes informing its customers and the public on