The reporter states that in 2013, P&G generated revenue of $84.16 billion, up from $83.68 billion earned in 2012. The company’s net earnings also grew from $10.75 billion in 2012 to $11.31 billion in 2013 (P&G). The numbers indicate that P&G’s sales and profits are nearly flat…
P&G is restructuring its product portfolio as part of a $10 billion cost-cutting plan. Nearly 100 brands that collectively generate revenue of $2.4 billion are likely to be divested (Kumar). P&G has 23 billion dollar brands in its portfolio which will be retained. The success of a brand restructuring program is to identify and weed out low performing brands and retain the cash cows. P&G is treading on the right path and therefore investors should feel encouraged. The leaner, trimmed down P&G is likely to be more focused, nimble and responsive to customer needs which will help the company in the long run.
A.G. Lafley resumed the position of P&G’s CEO in 2013. He had been at the helm of P&G from 2000 to 2009. Thereafter, Bob McDonald steered the P&G ship for four years (Coolidge). Lafley returned as CEO to guide P&G out of the woods. He is presently overseeing a massive restructuring plan (Green). He is committed to reducing costs and increasing efficiency. Lafley’s leadership style is bound to make a profound difference for the business going forward. The incumbent CEO intends to refocus on innovation; an attribute that helped P&G reach dizzy heights during his first tenure (Coolidge). Lafley is an astute strategist who is willing to take calculated risks. He believes in the philosophy that customer is the boss. Lafley’s assertiveness, creativity and infallible administrative ability have won him many accolades and awards (Ukessays.com).
P&G offers job opportunities across functional areas, geographical territories and hierarchical levels. The company offers full-time and part-time jobs, temporary work as well internships. P&G scouts for people who are curious and innovative. People who are able to establish a rapport with other people are seen as potential employees. P&G hires agile people who are prepared to meet the challenges head-on. Employees having these traits mesh well with P&G’s organizational culture and help fuel future growth of the company. The reasoning test checks the cognitive ability of the candidate. ...
Cite this document
(“The Advantages & Disadvantages for Working at P&G Essay”, n.d.)
Retrieved from https://studentshare.net/business/753841-case-study-3-procter-gamble
(The Advantages & Disadvantages for Working at P&G Essay)
“The Advantages & Disadvantages for Working at P&G Essay”, n.d. https://studentshare.net/business/753841-case-study-3-procter-gamble.
Notwithstanding such daunting issues, businesses have to make decisions based on growth trends of existing product lines, competitors’ moves and the forces of globalization. Key words: Detergents, product launch, competition, barriers, five force analysis, market matrix, change management, first mover advantage, Euro Brand.
Furthermore, they have an exemplary service history. Over the years G&P has received over 100 service and quality awards. They also hold the Lowe’s Gold Carrier award for consistent on time delivery since 2000. They also hold the on time delivery award for BMW since 1995.
As such, inter-firm collaborative relationships have become an important component in a firm's new product development strategy. Quite simply stated, in an era of globalization and the intensification of competition over markets, the surest strategy for corporate survival and growth is product innovation.
The customers availed new products at lessened costs. While a mix of various marketing strategies was employed, the two strategies that starkly stand apart are discussed here.
One of the marketing strategies that worked wonders for P&G has been its strategy for diversification.
P&G aims to build a partnership with government agencies, universities, firms, and even individual innovators to bring in a marvelous set of ideas and skills into the company. This makes each of the 9000 scientists in the company to have
Notwithstanding such daunting issues, businesses have to make decisions based on growth trends of existing product lines, competitors’ moves and the forces of globalization.
Procter & Gamble’s (P&G) corporate policies and
However, the approach for innovation has evolved. Innovation can be broadly categorised into open and closed innovation. According to Chesbrough (2003b, p. 23) “successful innovation requires control.” Closed innovation is based on the underlying assumption that successful innovation can only be achieved through control.
, which include Tide soap detergent, Crest toothpaste, Crest White strips, Pampers, and Olay ProX, which reduces the appearance of wrinkles as effectively, if not more so, than expensive prescriptions and skin applications. P & G has boasted of having the best research
3 Pages(750 words)Case Study
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic The Advantages & Disadvantages for Working at P&G for FREE!