This essay "MTV Networks - the Arabian Challenge" focuses on the Arabian nations are largely populated with Muslims who essentially possess strong cultural as well as religious values. Arguably, the Middle East countries are way backwards compared to the westernized nations such as America, more so in terms of dressing and traditions. …
In addition, the Middle East is exposed to diverse political forms of government, most of which excessively use religion as a basis of their governance (Frost, 2008, p. 218). Furthermore, unlike the western nations, the Arabic countries conserve cultural beliefs such as honour, shame, trust, family and socialization among others. It is therefore beyond doubt that the Arabic culture is relatively dominated with the Islamic practices, and thus any new product that aims at penetrating the Arabic nations should be in alignment with these cultural beliefs and practices.
Essentially, there are various matters of concern for MTV’s special determination of entering and penetrating the Arabic television market. Even though this company has an outstanding worldwide image, it is entering a market that has individuals possessing strong cultural and conventional ties (Beyer & Beaman, 2007, p. 163). In fact, Baltaji stated that is was quite ironical for MTV, a broadcasting corporation well-known for annoying “religious, political, and conservative” societies, is operating in a region known for negatively reacting to provocative content (qt. in Centre for Management Research [CMR], 2009, p. 179). This was, therefore, a major concern for the management of MTVN since the company was bound to face excessive religious and political opposition.
Besides, MTV being an American brand, thus excessively possessing America’s liberal traditional values makes it more challenging to enter a market that hold essential religious beliefs and is opposed to the airing of controversial material. Moreover, the resilient anti-American attitudes that are dominant among many Arabs, arising mostly from factors such as America’s support to its arch-enemy Israel, and its Iraq invasion, made several Arabs angry and thus this would act as a huge challenge for MTV, an American brand (Cogan & Kelso, 2009, p. 33). However, this problem was overcome by MTV through entering into a partnership with the local based Arabian Television Network (ATN). ...
Cite this document
(“MTV Networks - the Arabian Challenge Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/business/760784-case-study-report
(MTV Networks - the Arabian Challenge Case Study Example | Topics and Well Written Essays - 500 Words)
“MTV Networks - the Arabian Challenge Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/business/760784-case-study-report.
Today, MTV is a world wide phenomenon with the power to influence the youth.
Initially, it became tantamount with the playing of wall-to-wall videos all through the 1980s; they showed the way for a spate of competitors which now duplicate its early format.
Since Hong Kong has recently been faced with the problem of scarcity, the potential for the setting up of a storage facility is higher as the demand of individuals and small companies is increasing day by day.
It is majorly used in communication between the various departments that are there in the organizational building. The other type is the Metropolitan Area Network which covers a wider geographical region like a city for
It is these elements and their stringent rules towards them that will pose a challenge to MTV during its launch in the Arab countries. Some of the elements of the Arab culture however very depending on which Arab
MTV International has through its example set up standards in migrating and establishing itself in the Middle Eastern countries, without any compromise on the edge of the channel’s content. It is indeed intriguing that
By the year of 2007, globalization engulfed the local firm and companies in all fields of life had to pick from two decisions which were firstly entering into the sea of globalized economy or die out quietly and more
In the case of MTV, entering the Middle East market was one of the most challenging steps mostly due to the reputation of the company, the country of origin, and the conservative nature of the Middle East citizens. The Arab culture is highly religious and conservative. It does not entertain any issue that may seem to undermine their religion.
The Endangered Species Act was created to maximise the protection for the diminishing vegetation and wildlife. The act was also established to provide the recovery of the above plants and animals, both vertebrates and invertebrates
8 Pages(2000 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Case Study on topic MTV Networks - the Arabian Challenge for FREE!