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Global Supply Chain Management of Apple Inc - Essay Example

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Global Supply Chain Management of Apple Inc

From this study it is clear that Apple Inc. generally develops their software and hardware internally which has assisted the organisation to introduce a highly systematic product design process. This process allows the organisation to introduce exceptional initial performance which is far above than the competitor brands. Alternatively, the integration of software vendor, such as Goggle, has assisted Samsung to only indulge in hardware development process. Though this practice has allowed the organisation to shorten their product development process to semi-annual cycle, it has also introduced fragmentation and limitation within their initial performance.This research highlights that Apple Inc. considers the centralized supply chain coordination procedure which influences them to utilize centralized decision making procedure. The concept of centralized decision making process assists organisations to select a unique decision maker for the management and coordination of entire supply chain. The centralized coordinated supply chain model allows organisations to standardize their product quality and channel partner’s performance. Proper acquisition of essential technological products and services as well as efficient integration of research and development procedure with the profit and loss accountability has allowed the iPhone supply chain of Apple inc. to systematically balance their centralized supply chain coordination procedure. ...Show more


This essay stresses that the iPhone series of Apple Inc. has assisted the organisation to capture a strong position within global market. The different stages of iPhone supply chain management include new product development, procurement, product assembly, logistics and retail…
Author : zbotsford
Global Supply Chain Management of Apple Inc essay example
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