Elon Musk's Self-Driving Tesla Cars - Literature review Example

TESLA CAR Name Institution Course Professor Date TESLA CAR Who The topic about Tesla cars addresses different groups of audience. The imperative is the discussion by Daziano, Sarrias and Leard (2017, p. 150) regarding the advancement in technology, especially about the automation in the means of transport. The discussion provides data on the customers’ preference to purchase a semi to a fully automated vehicle in the quest to achieve enhanced mobility. Therefore, the primary audience in the report is the potential consumers of the new technology. • Brett (2016, p. 10) provides key stakeholders including the government through its policy makers and planning team, consumers, and the manufacturers. The stakeholders are an important audience in the report since they influence the progress and success of the Tesla cars. • Kessler (2015, p. 1) affirms the importance of the customer to the success of the business. Moreover, there is a need to realize the legal contribution in passing laws that allows a state to engage in the automobile. • According to Kessler (2015, p. 2), software developers make an important audience since the future of automation technology depends on their creativity and innovativeness. In particular, the development of automatic or autopilot cars depends on an active software system that minimizes risks and improves the safety of the customers. • Wesseling, Farla, and Hekkert (2015, p. 89) provide a significant audience that includes the environmentalist advocating for sustainable technology that is both environmentally friendly and energy conservative. What • Innovation in technology is a principle component in the contemporary society that affects or influences the community as a whole. • Significant in the ongoing developments is the automation impacting the different industries both positively and negatively. • Tummala et al. (2016, p.1), the practical realization of automotive driving, requires even greater creativity in the technical fields. Today automobile is becoming more of electrical devices as opposed to their traditional model as mechanic inputs that facilitate movement or mobility. The imperative in their being electronic devices is what drives the technology in the creation of the Tesla cars and their financial success as provided in graph 2. Moreover, the advancement in the technology follows a parallel development in the communication industry (Tummala, 2016, p. 1). • The issue with innovation in technology is its sustainability, especially about the energy consumption and utilization. The importance of sustainable development arises with the ongoing changes in other industries, especially the concern about the benefits it provides to the society. Therefore, it is important to realize new technology that not only enhances efficiency in performance but also that which lead to sustainable development. • Competition in the market is yet another critical component that facilitates the continuations of technological innovation (Brett, 2016, p. 23). Countries such as Japan, China, Europe, and the US are among the leading car manufacturing companies competing to dominate the market. It is for this reason that automation in the motor vehicle industry becomes necessary with countries striving to gain a competitive advantage. Why • The topic on Tesla cars and it’s innovate technology is important especially about the global concern on environmental initiatives. • Nunes, Bennett, and Shaw (2016, p. 25) the process in car manufacturing includes significant benefits as well as adverse effects to the society. Typical benefits provided by Nunes et al. (2016, p. 25) include social-economic profits, particularly in the employment sector and revenue. Nevertheless, the use of a car generates adverse environmental impacts that add to the already deteriorating environment, especially about pollution. • According to Tummala (2016, p. 1), the global rise in population reciprocates to the projected 100 million cars by the year 2025. Based on Nunes et al. (2016, p. 25), the increase in car interprets to an environmental pollution. Therefore, the research and development teams in car manufacturing aim to provide a solution by developing green operation strategies in the elaboration of the automotive vehicles. • Trends in the world today identify a growing reliance on technology to solve existing and future problems. Moreover, technology comes with its challenges requiring continuous innovation to tackle them as they occur. The imperative with the increasing in technological solutions is the corresponding rise in demand for energy consumption (Brett, 2016, p. 34). Having considered the issues on technology trends both current and the future, it becomes necessary to incorporate sustainable techniques such as that advocated by the Tesla Company to encourage a brighter future. When • The current trends in the economy identify significant strains in a majority of countries. The lack of a long-lasting financial stability in most nations, especially with economic fluctuations promotes the massive development and implementation of automation. In particular, Brett (2016, p. 36) identifies the rise of unemployment amidst the cost-cutting strategies such as laying-off of employees. Consequently, the financial challenges presently enhance the use of technology to cut down production costs in an aim to generate more output. Therefore, the implementation of autopilot cars is an ongoing event that seeks to provide needed solution to the economic difficulties. • Congestion is yet another important issue that provides evidence of the changing landscape on the need to develop and implement the auto motor industry. According to Brett (2016, p. 37), urban areas in the US are facing a congestion problem with a reduction in packing space as well as traffic problems. Consequently, the congestion promotes poor driving behavior that puts people at risks. Moreover, the infrastructural development is on a slower pace compared to the growth in population and number of car users. Therefore autonomous vehicles provide a viable solution in decongesting the urban areas. The graph 1 presents data on the means of transport in the suburban parts of King County to understand on the level of congestion. Where • The development and application of technological innovation of the auto motor is a global issue since the manufacturers manage to distribute the vehicles to other geographical regions. Typical examples are the cross-continent contribution in enhancing and providing input to the development of autonomous cars such as the idea in Tesla Company. • Nunes et al. (2016, p. 27) green technology and sustainability are the global focus with the ongoing events on environmental pollution and new diseases. Most countries are enacting strict environmental policies to enhance the reduction in environmental degradation. Therefore, the support from the international government in environmentally friendly projects such as those of Zero Emission Vehicles (ZEV) makes the topic global, especially about its significant benefits on the society. • The imperative in identifying the global perspective in the technological innovation is the financial trends worldwide. Developed countries have embraced the replacement of human labor with the machines as an effort to cut cost in production. Similarly, the developing countries are equally participating as seen through the loss of employment in the different countries. Therefore, these observations interpret to the vast adaption of technological solutions that would be no different in the car of the auto-driven cars. • A significant contribution is a global rise in population with congested urban areas. Consequently, these cities carry similar characteristic, especially about heavy traffic and loss of time. In this respect, the issue of innovation in motor vehicle industry that promises to reduce the congestion becomes a global concern. How • Daziano et al. (2017, p. 160) provides the advantages of the automation in personal mobility in improving transportation. It is from these benefits that the knowledgeable populations are likely to react positively and purchase automated vehicles. Moreover, as the technology continues to become mainstream it is possible to create more positive appeal from the consumers. • Policy makers are likely to exhibit a diversity of opinion on the implementation of the technology. According to the discussion by Brett (2016, p. 12), the federal government may be reluctant to the new technology since it involves change in their policy to include the features of the autonomous vehicles. Moreover, there is the issue on the law providing legislative and jurisdiction laws that may also need to revise the rules to accommodate the driverless vehicles as well as identify the person in charge of liabilities. • The traditional manufacturers may find the technology as a threat to their success in the market (Brett 2016, p. 20). Comparatively, the innovators will exhibit positive reactions to the support and realization of their technology. For them, it provides a great potential to enhance their skills and generate financial benefits in an untapped markets. Bounds • Positive regulations that act to support the future of the automotives include the environmental laws that advocate for a reduction in pollution (Nunes et al. 2016; Wesseling et al. 2015). • Kessler (2015, p. 1) identifies the state laws are limiting the development and accessibility of the auto cars to the consumers. Most states are legalizing the testing of the vehicles by the manufactures but restrict the use by the consumers. • The legal and legislative components continue to pose a great challenge to thriving of the technology. The issue results from the unclear responsibility in the case of any liabilities resulting from the vehicles Kessler (2015, p. 1). • Key assumptions in the report include the cost-effectiveness of the manufacturing process, the efficiency in the technology in eliminating risk of technical failure, and the reduction of the number of vehicles in the road following the automation. • Sources of data include survey reports, Geographical Information System (GIS), production cost, and data on the level of automation across the continents (Brett, 2016, p. 61). Reference Brett, J. A., 2016. Thinking Local about Self-Driving Cars: A Local Framework for Autonomous Vehicle Development in the United States. Doctoral dissertation, University of Washington. Daziano, R. A., Sarrias, M. and Leard, B., 2017. Are consumers willing to pay to let cars drive for them? Analyzing response to autonomous vehicles. Transportation Research Part C: Emerging Technologies, vol. 78, pp. 150- 164. Kessler, A. M., 2015. Elon Musk Says Self-Driving Tesla Cars Will Be in the US by Summer. The New York Times, p. B1. Nunes, B., Bennett, D. and Shaw, D., 2016. Green operations strategy of a luxury car manufacturer. Technology Analysis & Strategic Manangement, vol. 28, no. 1, pp. 24-39. Tummala, R., Wolter, K. J., Sundaram, V., Smet, V. and Raj, P.M., 2016. NEW ERA IN AUTOMOTIVE ELECTRONICS, A CO-DEVELOPMENT BY GEORGIA TECH AND ITS AUTOMOTIVE PARTNERS. Pan Pacific Microelectronics Symposium, pp.1- 4. Wesseling, J. H., Farla, J.C.M. and Hekkert, M.P., 2015. Exploring car manaufacturers’ responses to technology-forcing regulation: The case of California’s ZEV mandate. Environmental Innovation and Societal Transitions, vol. 16, pp. 87- 105. Graph 1: Mode of Transportation 2010- 2014 Graph 2: Tesla Financial Success Read More