What is your reflection on the role of design in business - Essay Example

The role of design in business There has occurred immense increase in the nature as well as the scope of the design research since the early 1960s (icsid.org, n.d.). Today, design assumes a pivotal status in all kinds of business processes and products. Risk management is the most important objective of the companies that are trying to innovate in the present age. In this process, the designers need to perceive the people’s thoughts and make things accordingly. “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product” (Campbell and Hale, 2007).

Designers create the value of a business in several ways as discussed in this paper. These days, companies are investing a lot in understanding the needs of their customers. They adopt different kinds of strategies including feedback and surveys to retrieve information from the customers. Companies incur a lot of cost in introducing a new product in the market and if it doesn’t do well, it can be a potential threat to the business. It is for the designers to create the aesthetics and the functionality of the product in due accordance with the needs and desires of the customers.

Design processes assess the challenges and propose solutions by understanding the needs of the customers, building information from a myriad of sources and using it in a meaningful manner (Rutter, 2008). Thus, designers have a big role in the successful functionality of a new product or strategy developed by a company. One of the most common reasons which cause the innovation to fail is that it is made before it is required. “Design is a process of synthesizing insights into a tangible offering in a way that addresses the goals of the company and the desires of consumers” (Sawhney and Prahalad, 2010).

Companies that are able to show such a performance manage to integrate the design into the culture. Good design boosts a product’s market value and improves the brand image (dmi.org, 2006). In the past, a lot of brands that have been the leaders of the design have also been the top brands of the world. Design creates the brand image and shapes its experiences of tribal belongingness and luxury. Customers buy their products because they see their thoughts and imaginations materialized in them.

Advertisement of the product is just one aspect of the product’s marketing and may not always return favorable results. It is fundamentally the product’s design that plays a decisive role in its public endorsement. Concluding, with the passage of time, altering business practices to make them environment friendlier has become the biggest priority to achieve the competitive advantage. Businesses today have to face dual challenges of increasing their market value and at the same time, reducing the carbon footprint and other negative impacts on the environment.

Designers are primarily responsible for generating aspiring solutions to these challenges so that the benefits of the business can be maximized both for the company and for the consumers. References:Campbell, C, and Hale, K 2007, The importance of design in business, viewed, 30 November 2011, .dmi.org 2006, Measuring and building design’s role in business success, viewed, 30 November 2011, .icsid.org n.d., Understanding Billy- Importance of Design Research to Korean Design, viewed, 30 November 2011, .

Rutter, K 2008, Kate Discusses the Role of Design in Business with Nathan Shedroff, viewed, 30 November 2011, .Sawhney, R, and Prahalad, D 2010, The Role of Design in Business, Bloomberg Businessweek, viewed, 30 November 2011, .