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About Photoshop - Essay Example
Design & Technology
Pages 4 (1004 words)
ANALYSIS I would like to say first that when this activity was first laid out, the most immediate thing that came to mind was Apple or those products associated with the brand. This is not surprising because Photoshop is fundamentally a technological tool and a creative endeavor using it would inevitably lead to a discourse of a related subject…
I think that for the past couple of years, they have significantly evolved into something much more interesting than their circumstance a decade ago when Apple is merely all about the "mac". For this purpose, I used three photographs: a photo of the Apple Store in New York; a photo of Steve Jobs; and, a photo of myself. I have edited these three materials in order to be integrated into one seamless poster of an important artifact of the twenty-first century. The Apple Brand As previously mentioned, Apple has undergone a significant transformation, significantly changing its focus since the 1990s. For years, it the organization has been steadfast and determined to uphold its core value as represented in the "mac" computer, including its own operating system. In this period, Apple has built a cult following, who were rabidly consuming each release of the "mac" hardware and the OSX platform. In the past years, however, Apple has diversified into several other products, particularly in mobile devices. Because of this, it has achieved significant amount of mainstream success. It has perfected a unique formula for its products, which is composed of tightly controlled ecosystem and extremely beautiful and user-friendly interfaces for its devices. I would like to capture this essence, first and foremost. In order to do this, I selected the Apple Store in New York. ...