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How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o
Design & Technology
Pages 12 (3012 words)
The Role of Interactive Media in Encouraging Secondary School Children for Healthy Eating and Contributing to Reducing the Growing Overweight Problem Name University Name 1. Persuasive Technology on the Web and Beyond the Web: Captology or the study of computers for use as persuasive technology reflects on the fact that computers have proved to be significantly effective in the process of persuasion, thereby enabling change in the behaviors and attitudes of human beings.
The present time reflects examples of advertising that make use of the persuasive technology with advertisers using words like ‘free’ and ‘hurry’ offering them with bargains on different products and services, and attracting greater number of consumers. This is reflected in the world of internet advertising as well. With the use of different software and applications, behavior and attitude of people are being altered. Such apps include financial apps or healthcare apps as well, thereby strongly communicating their messages to the people, and proving that web sites have become the most influential persuasive technology of the present times (Tittel, 2013). Beyond the web there are other persuasive technologies that have developed and become highly effective in the present day world. This includes the use of the mobile phones that has been obtained to have significant positive effects on persuading people towards better healthcare. ...
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