Analysis of Instant Ads on the Web Portal - Case Study Example

Question 1

I have visited my favorite portal over 10 times.

These are the findings,

(a)The ads that are immediately of interest to me were 3/37which translates to 8.1%.

(b)The ads that are sort of interesting or relevant but not now were 13/37 which equals 35.14%

(c)The ads that are not interesting or relevant were 21/37 which equals 56.76%.

 Even if they knew everything about me, the advertising networks do not have the mechanism to sell that information instantly to a potential advertiser. Thus these banner ads had nothing to do with my interest at the time, rather than achieving the holy grail of advertising and hence the ads were extraordinarily ignorant of who I am or what am looking for.

Question 2.

Some of the specified profiles, in this case, include comments on automobiles, illness, or favorite movies, the fact that you like Dancing With the Stars, do crossword puzzles, bought a Kindle, purchased romantic titles, have an iPad, and installed the New York Times reader. The other profile is that of a male, 24 to 35 years old, urban, drives a sports sedan, sports fan, high income, and likes books (think possible BMW customer). This type of profile is relevant to online advertising because it is more personalized and helps advertisers understand their potential customer’s preferences and needs. This will help them place ads that are aligned with their potential customer’s needs.

Question3.

 Display ads can achieve search-engine results by building the capability to display banner ads that are based on the granular behavior of individuals just before displaying the ad, and to do so in real-time, in milliseconds. They can also hook up with ad exchanges networks that have developed real-time ad exchanges such as Google’s Double Click Ad Exchange (AdEx), Apple’s iAd, Microsoft’s Ad Exchange, and Yahoo’s Right Media, and bid for ad spaces in a few milliseconds between a user entering a Web address (or clicking on a search query) and the page appears, based on the data purchased from data exchanges.  They can also link with Facebook and Turn, a well-known ad exchange and analytic firm which helps advertisers make over 50 billion advertising decisions, analyzes over 1.5 trillion customer attributes, and provides instant access to billions of advertising impressions.