The use of colour is usually considered to be an essential component of visual merchandising (Iqbal et al., 2011). Choice of the colour, therefore, determines the attention it attracts to consumers. Use of vibrant colours like red, brown or orange at the entrance and addition of designs gives an appealing look to attract many customers. Colour also, can create an emotional impact on consumers that can portray good meaning about the product.
E-commerce employs the use of signage that acts as a salesperson. This increases the efficiency as customers easily reach their destinations by just following the displays in it. Also, use of signage increases customer service since it reduces the waiting time that is a desirable factor to customers. Maintenance of proper lighting to focus on key products improves the appealing effect of the products. Those consumers who use online applications and sites require pictures of products with good lighting to allow them make right choices and save on time. Lastly, the use of unique window display of products serves as an attraction to more sells. Showing items correctly will give consumers idea of how they would look like and these is more likely to influence them to buy the items (Iqbal, et al., 2011).
In order to maintain consistency from the real visual merchandise shop and online, e-commerce have to employ some factors. The use of a simple web design with a good user interface where the customers can easily navigate through and make their purchases with ease. Pictures and videos of the items in the store are displayed in high quality and in simple layouts where one can access a number of items at a go. These pictures and videos usually contain a specified description of quality, make and prices. With the Omni-channel strategy, the integration of the real store and online stores has enabled the merchandisers maintain consistency and promote their