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Food Advertising and Marketing Directed at Children and Adolescents in the US QUALITATIVE article REVIEWS AND ANALYSES - Essay Example

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Food Advertising and Marketing Directed at Children and Adolescents in the US QUALITATIVE article REVIEWS AND ANALYSES

Consequently, this market segment has attracted quite a lot of advertising efforts from the industry’s players, who have spared on effort in inventing and implementing methods of reaching this market segment. Among those studied and listed as the main advertising channels by which food producers and marketers reach children and adolescents are products with brand logos, in-school marketing, product placements, kids clubs, television advertising, the Internet, toys and youth-targeted promotions (Story & French, 2004). This paper analyzes and reviews the article ‘Food Advertising and Marketing Directed at Children and Adolescents in the US written by Story, M., and French, S. in 2004 and published in the International Journal of Behavioral Nutrition & Physical Activity. Article Review and Analysis Epistemologically, the author of the article sets out to gather the ‘what’ and the ‘how’ knowledge on the use of various food advertising channels that the food industry in the U.S. uses to target children and adolescents. Importantly, the author seeks to unearth how these channels influence children’s an adolescents’ food-buying and eating habits. The author thus seeks to ‘know that’ certain advertising channels are used to target children and adolescents in food advertising and ‘how’ these channels are used to influence this target group. ...Show more

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Food Advertising and Marketing Directed At Children and Adolescents in the US Qualitative Article Reviews and Analyses [Name of Student] [Name of Institution] Introduction This article by Mary Story and French Simone discusses the issue of child- and adolescent-targeted adverting in the U.S…
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