StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Visual Literacy - Essay Example

Cite this document
Summary
In the study entitled From Silent Film to Youtube ™: Tracing the Historical Roots of Motion Picture Technologies in Education, three major propositions were presented by Chareen Snelson and Ross Perkins: (1) motion picture technologies have intrinsic advantages, (2) separate…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Visual Literacy
Read Text Preview

Extract of sample "Visual Literacy"

Article Summary--From Silent Film to Youtube ™ Schools Number and of (e.g., October 12, 2009)In the study entitled From Silent Film to Youtube ™: Tracing the Historical Roots of Motion Picture Technologies in Education, three major propositions were presented by Chareen Snelson and Ross Perkins: (1) motion picture technologies have intrinsic advantages, (2) separate views on the benefits of film and video continue to exist, and (3) there are emerging issues pertaining to the access and equipment used for motion picture viewing.

These main points were discussed through a thematic analysis on the transition of silent educational motion pictures to Youtube. Despite the high level of novelty of newly emerging media like Youtube, which first appeared in 2005, it cannot be denied that its characteristics still follow the pattern of older forms of motion picture technology. Media, indeed was to some extent, merely renewed or reintroduced in familiar forms (Peters as cited in Snelson & Ross, 2009, p. 2). Thus, as the authors assert, online videos found on the Web like those from Youtube, are undeniably part of the ever-changing educational motion picture technologies or in simple terms, Virtual Learning.

Virtual learning particularly permeated the education sector mainly through sites and channels such as Youtube ™ EDU, a central hub for videos featuring the collaboration of leading colleges and universities. Moreover, other sites like SciVee--site containing video and audio for a community of scientists--and Teachertube--designed for K12 students--exist to specially cater academic institutions. In the midst of these arising motion picture technologies in the academe, the authors found it useful to demonstrate how such technologies aid in the learning process of users.

Firstly, motion picture technologies provided teachers a ‘dynamic representational format’ that enabled them to bring the world closer to their students. As Thomas Edison (as cited in Snelson & Ross, 2009, p. 4) puts it, it is similar to taking the object before the student or taking the student to the object. Second, it sparks excitement among students in the classroom setting, bridging the gap of abstract ideas to reality (Amsden as cited in Snelson & Ross, 2009, p. 5). Thirdly, since videos have the ability to capture and preserve the past, they become the key archives of significant historical events.

Next, as the Association for Educational Communications and Technology (as cited in Snelson & Ross, 2009, p. 6) puts it, film captures what are considered to be too slow or too fast to be caught by the human eye. Fifth, with the integration of sound into silent films by the late 1920s, videos brought a special and valuable stimulation to learning. However, there are yet some who contest the benefits of virtual learning. Their opposition comes from the idea that films and videos would only bring swift delusions and could never fulfill reality (Castro as cited in Snelson & Ross, 2009, p. 10). Moreover, the question as to how, when, and under what conditions education films contribute to learning is still highly debatable.

In addition, the so-called Freeman-Commonwealth study showed that films, although highly effective in disseminating information, fail to modify attitudes could have stopped the widespread of a certain disease (Snelson & Ross, 2009, p. 11). Also, films and videos found online were also considered very restrictive since sites like Youtube limit video lengths. In the final section, the authors asserted that problems relating to video usage arise from the fact that there is a very limited access to appropriate films and videos.

Factors that contribute to this problem are the high cost associated to purchasing equipment, very little amount of good educational film titles, and the problem on the distribution system. Indeed, as new teaching possibilities start to emerge, new problems also start to surface. ReferenceSnelson, C., & Ross, P. (2009). From silent film to Youtube ™: Tracing the historical roots of motion picture technologies in Education. Journal of Visual Literacy, 28, 1-27.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Visual Literacy Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Visual Literacy Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/education/1587517-visual-literacy
(Visual Literacy Essay Example | Topics and Well Written Essays - 500 Words)
Visual Literacy Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/education/1587517-visual-literacy.
“Visual Literacy Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/education/1587517-visual-literacy.
  • Cited: 0 times

CHECK THESE SAMPLES OF Visual Literacy

Visual Literacy in Business

the various preventive measures and steps that if adopted effectively, will ensure the Visual Literacy in Business al Affiliation) Following the outbreak of the Ebola virus that ravaged parts of West Africaand even other isolated cases such as in the U.... owells argues that the use of visual evidence elicits emotional response from the audience.... visual emphasis should be placed on the adverse effects of the epidemic (Howells, 2009).... Using visual evidence....
1 Pages (250 words) Essay

Visual Literacy in Business

With individually selected music, the trailer is played for approximately 1-2 minutes to leave the viewer in suspense, wanting to Visual Literacy in Business Insert Insert Introduction The trailer of the movie is the preview of the entire movie or film.... The trailer shows the viewer what he or she is going to expect in the movie....
1 Pages (250 words) Essay

Visual Literacy in Business

I Visual Literacy in Business Introduction Visual communication is an extensive affair that has been integrated into business activities.... Therefore, visual communication is an integral marketing avenue for businesses.... People tend to relate more… On a personal basis, I have encountered various forms of visual communication for example billboards, TV commercials and magazine and web advertisements.... However, some forms of visual communication stand out from the rest....
1 Pages (250 words) Essay

Visual Literacy in Business

The board captures all the elements commonly used in creating a mood board like the logo, slogan, packaging of the product, and colour palattes as clearly… Logo – the logo contributes to the illustration of the vision and mission of the company, in most cases the logo is a short form of the entire vision of the organisation because it captures the important tenets of the organisation Colour palattes – Mood Board The mood board below represents an entire package that is applicable for any laboratory organisation like www....
1 Pages (250 words) Essay

Visual Literacy in Business

Besides making consumers the prime target of adverts, this approach ensures that adverts emphasize on the abilities of products to solve the problems for which they are developed rather than their Visual Literacy in Business al Affiliation Visual Literacy in Business Advertisement is the heartbeat of a business.... visual Communication: Images with messages....
1 Pages (250 words) Essay

Visual Literacy in Business

The Visual Literacy in Business al Affiliation Advertisement is the heartbeat of a business.... It is necessary for a competitive turbulent business environment.... Most companies have been basing their adverts on their products and services.... However, this approach is not enough, as it does not incorporate the needs and desires… Businesses should take a new strategy in their advertisements....
1 Pages (250 words) Essay

Visual Literacy in Business

Thus, it enabled organizations to make meetings, phone calls and emails using new… Social media websites enhanced the channels of communication and effectiveness for the business (Edosomwan, et al, 2011). In terms of positive impact on companies' performance, social media has improved collaboration between Visual Literacy IN BUSINESS The development in technologies and appearance of social media has completely changed the way people interacted and communicated with each other, impacting at the same time modern businesses....
1 Pages (250 words) Essay

Visual Literacy in Business

Based on the notion that it is possible to read pictures, Visual Literacy is basically the ability to interpret and derive meaning from information conveyed through images (Elkins, 2010).... Therefore, through Visual Literacy, the advertiser will strategically use the elements of the advertisement to create a design that will achieve that goal.... In this sense, Visual Literacy in business will Visual Literacy in Business Visual Literacy in Business Based on the notion that it is possible to read pictures, visual literacyis basically the ability to interpret and derive meaning from information conveyed through images (Elkins, 2010)....
1 Pages (250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us