Britain had been traditionally proud of her universities with good reasons. For centuries now British higher educational institutions had been applauded from every quarter and now with the changed outlook after the globalisation, and the need for higher education in the best universities of the world, the same universities, which were exalted portals of a great educational system, have changed with the time and have become education providers and the institutions that train tomorrow's business leaders. A study of one of the thus altered universities of United Kingdom, Chichester, is the topic of this brief research. The current study will go through the reasons why international students prefer this university, and what are the marketing strategies that the university offers etc. The study will have a closer look at the preferential decision psychology of the international students and the reasons behind such compulsions. As the number of international students keeps growing every year, it becomes imperative to know their reactions, preferences, choice compulsions, and their assimilation capabilities with another culture and the satisfaction level.
With the government laying stress on using the educational institutions that are now being treated as already made national investments, it is important for the universities to offer sought after courses with adequate academic back-up and run like well-managed business organisations. ...Show more