Britain had been traditionally proud of her universities with good reasons. For centuries now British higher educational institutions had been applauded from every quarter and now with the changed outlook after the globalisation, and the need for higher education in the best universities of the world, the same universities, which were exalted portals of a great educational system, have changed with the time and have become education providers and the institutions that train tomorrow's business leaders. A study of one of the thus altered universities of United Kingdom, Chichester, is the topic of this brief research. The current study will go through the reasons why international students prefer this university, and what are the marketing strategies that the university offers etc. The study will have a closer look at the preferential decision psychology of the international students and the reasons behind such compulsions. As the number of international students keeps growing every year, it becomes imperative to know their reactions, preferences, choice compulsions, and their assimilation capabilities with another culture and the satisfaction level.
With the government laying stress on using the educational institutions that are now being treated as already made national investments, it is important for the universities to offer sought after courses with adequate academic back-up and run like well-managed business organisations. Universities today are functioning like any other business houses with impressive competition by other universities who would like to make it to the forefront. Hence, this study attains importance in the light of the above, because it is necessary to know why the international students, who are today treated as customers of the service providing universities, are interested in coming to Chichester more than most of the universities. It is also significant to understand what service Chichester provides that might not be offered by other universities and thus, the study is pertinent and important.
Methodology of this study depends on primary research in the form of semi-structured questionnaires with connected informal questions that could be asked along with primary questions. There exists a sensible questionnaire with pertinent set of questions and these questions were presented for the student reactions. A group of 200 students was picked up and it had 92 males and 108 female students belonging to cross sections of courses. Out of them, seven had disabilities and three learning disorders. They are effectively managed and helped by the disability provider section and have no complaints owing to their situation. They came from all parts of European Union, including even the newest members of EU. Twelve of them are here on exchange programmes and will return to their mother universities after one year and they are highly enthusiastic about their Chichester experience and showed an obvious reluctance to leave the university. It looked as though the exchange students had only positive points about the university and were pleased by everything they saw and experienced. Even though research had no connection with sexual orientation, four students mentioned that they belonged to the homosexual crowd and have not countered any bias or prejudice either from the university or from the fellow students. They have their own choices of entertaining places, clubs, eateries and they seem to be very comfortable in and out of