A vision statement goes hand in hand with the mission statement and the values that a given company seeks to entrench and move forward. The Vision statement outlines what goals the company seeks to achieve whereas the mission statement says clearly, what pathways to follow to achieve the goals. The values stand for the principles that the organization seeks to impart and entrench in its workers.
The Ford Corporation is the largest carmaker in the USA for many centuries. Its mission statement is “To become the worlds leading consumer company for automotive products and services”. The statement is to the point and has the main objective and goal that Ford seeks to achieve. By reading the statement, one can truly tell what it is that the Ford Corporation has entrenched in its mission as well as daily activities, which is to become the company of choice in the automotive industry.
The Starbucks Coffee House is one of the leading coffee companies in the world with branches worldwide. Its Vision statement states that “Share great coffee with our friends and help make the world a little better”. In the statement, we can learn that the focus for the company is to use its product offering that is coffee to see to it that the world becomes better by taking and using their product. In addition, the Vision statement can be interpreted to depict that their product is a good way to unwind as well as foster relations with others.
Harvard University is one of the world’s best universities churning out professionals and leaders at a high rate. The Vision statement for Harvard University is that “Harvard strives to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of their educational opportunities”
The Stanford University vision has overtime changed. Initially the Vision statement was “Become the Harvard of the West” which later evolved overtime to read “provide quality services ...Show more