One of the thriving industries is the weight lose industry. In other parts of the world, someone overweight is considered to be wealthy and prosperous, yet American media is filled with images and examples that show being over weight as a bad thing (Ankerl, 2000). American media is viewed as demonizing to other cultures that are not American, in American movies the bad guys always seem to be related to current issues.
In 1980s the bad guy would be a Russian because of the cold war. Presently the bad guy seems to be a Muslim due to terrorism. Immigrants get shocked at the amount of violence and sex exposed on television when they move to America. The dressing system in America is very different from other culture especially the Islamic culture. Muslim women dress in a fashion that would cover most parts of their bodies with just the eyes left visible at times. This diversity contrasts with the American way that allows women to dress as they like. While Americans feel the other way of dressing is strange, the other group feels the American way is provocative (turntoislam.com, 2010).
For a multicultural society in American, ethnocentrism is a great hindrance. It makes those feeling superior to think their way of things is always right and not giving other room to have their say. This makes the minority have a hard time trying to embrace a multicultural identity especially among immigrants.
Turntoislam (2010). Ethnocentrism in America and random thoughts. Retrieved April 25, 2014 from ...Show more