Media literacy can be defined as the process of creating, evaluating, analysing and accessing information via a wide range of media devices, form or types. It also works on question s raised in conjunction to what one watches, reads or hears. Education on media literacy gives…
They gain exposure to different methods in which the media can be used to manipulate and misrepresent and also its role in view generation and reality (Pannu and Tomar, 2010, pg. 21).
However, the above definitional can be described as outdated for media literacy has evolved from just theses abilities and formats into electronic forms (Pannu and Tomar, 2010, pg. 21). Since 1970’s when information technology emerged, media and information has shown tremendous growth forming a basis for education and learning. This saw information becoming more digital, while people and countries became more networked. This has led to a complex and transformed environment filled with all kind of data and information that is easily accessed by a simple swipe or click of a button (Cohen, Schwartz and Harris, 2013 pg. 52).
In the 1300’s, long before the information technological boom, Sorbonne library located in Paris had 1,338 books which made it the largest library in Europe. However, only an elite group of people had access to the tremendous amount of information contained in the library. In this century, thereis a high number of libraries containing more than eight million books. These books are lent out to millions of people across the globe (Potter, 2011, pg. 6). Media literacy has received a massive boost due to this. The creation of online libraries that store books in virtual cloud space has also attributed to easy ac cess to books. In 2007, 276,649 new book titles were produced by commercial publishers. A further addition of 134,773 book titles were produced by on demand publishers (Potter, 2011, pg. 6).
Due to this tremendous amount of information being produced every day, humans have come up with ways to automatically sieve through this information and get the information required in a matter of seconds or faster. This has seen people from age groups develop skills that are essential in accessing information from anywhere and at any time. This ...
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However, the messages that figures send in regard to market trends are not always accurate. A series of concepts has been developed for helping marketers to establish successful marketing strategies. Customer engagement (CE) is one of these strategies. Different approaches have been used in the literature for describing customer engagement.
He starts with the observation that political scandal has heretofore been the preserve of the gutter press and the tabloid newspapers, and in many ways has been thought unsuitable as a subject for academic study. Thompson bemoans this ‘dearth of serious scholarly literature on the subject’ (2000, p.5).
The reporting by many prestigious international media outlets has led to a greater in-depth understanding of the ups and downs in Myanmar’s politics. The very strict and biased censorship board previously active in Myanmar refused to adopt an open attitude and banned all politically sensitive material.
Abortion needs medical intervention, in spite of miscarriage which ends naturally. Abortion has always been a controversial issue among public; therefore, the government of UK legalized it in 1967 with the commencement of Abortion Act. However, abortion was applicable only after 12 weeks and restricted after 24 weeks, and after the passage of 24 weeks government did not provide any legislation to abort child.
417). This definition appears to cover every aspect of personal branding, from the person owning the brand, to his/her competitors, the target audience, and the future employer, in the context of the individual’s personal goals. While other people think of personal branding as an option or even a novelty (Bence, 2008a & 2008b), Arruda sees it as a critical survival skill due to the fast-changing economy and shifting workplace environments (Martin, 2009).
1.1 Concerns about harmful physical effects Recently, the media like the internet, television and other related platforms are optimised for the modern spreading of information and advanced and effective communication process integrated with high technology.
Various alternative sources of media such as YouTube and generic internet blogs were reviewed along with mainstream media sources such as television and print media (including magazines, journals, and newspapers) in order to enable a comprehensive understanding of the issue.
gration of social media planning plays an essential role for the marketers to build and maintain their strong sustainability within a particular business industry (Duquenoy & et. al., 2010). In this context, the social media networks that are used by the organisations are likely
5 Pages(1250 words)Literature review
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