They have designed their business to halt the speeding industry of car abandoning and transfer this momentum to speed up their business of recycling the abandoned cars and reselling their spare parts. They have targeted the middle class locals and expats who look around for savings with quality control (Othman, 2010). Zug Al Arbat Customers would be allowed to enjoy quality spare parts as it aims to stand the market for long as the suppliers of spare parts. The story prides itself in processing a trouble free solution for those looking for disposing off their cars and finally producing it to produce useable spare parts at the most reasonable price possible. The market feasibility is really strong and progressive since transportation industry of Saudi Arabia is growing real fast. The management team has five representatives. They all have invested in the business and stand as the shareholders. 2. Company Description Zug Al Arbat is a new name in automobile industry that aims at abandoned vehicle collection and its disposal through performing the entire processing of this activity. The totally worn out vehicles would be crushed for recycling and others with a stand able position would be used for refining their spare parts and fixing to other vehicles (Alaska Department of Administration, 2011). Zug Al Arbat aims at targeting the middle class of the local Saudis and majorly the expats who have been to the foreign land of Kingdom of Saudi Arabia to earn and save. Majority of these expats do not spend lavishly on their lifestyles. They look for quality affordability that can be maintained for a longer time period at relatively lower costs (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). The unique selling preposition of this business would be quality to the cost conscious category that aims not for luxury but quality with low costs. Through its extensive contacts and market knowledge, the company has an idea that this gap has as yet not been filed properly by any company (United states Environment Protection Industry, 2011). The detailed activities that Zug Al Arbat aims to cater starts from abandoned Vehicle’s Transportation to its workshop, where the vehicle would be safely examined and then preceded for Fluid Removal or the removal of any hazardous metals for instance, deposited mercury (Writing Club , 2009) . The totally worn out vehicles would be than preceded for crushing. After that, the vehicle would be shredded and finally the metal would be ready for recycling (Seatlle, 2013). 3. Strategic Development The biggest advantage Zug Al Arbat aims at providing is to reduce the car abandonment ratio. After digging in to the reasons of car abandonment, they aim at targeting those people, for instance, expats who cannot afford to pay back car loans to call Zug Al Arbat helpline and sale the car at a scrap value. Another big advantage that the company can expect to have for itself is a good government support, since vehicle abandoning is a major nuisance issue for the government of Kingdom of Saudi Arabia at an increasing rate (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). 3.1 Business Constraints: The working feasibility of the company depends upon the some of the following factors effecting the cost and revenue: The price of the scrap metal. Proximity of the metal recycles. The further away the metal recycler is, the higher the cost of transporting the vehicle. During the initial days
Successful Business Plan [Pick the date] Author 1. Executive Summary: Zug Al Arbat captures people who want to avail quality spare parts for their vehicles at low costs. They earlier have been operating under the name of Zubaida tul Arbat as a small automobile workshop…
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11 pages (2750 words)Assignment
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