Annotated Bibliography - Essay Example

In so much, the authors of this particular article present a well-balanced approach to the topic that is been exhaustively studied and analyzed by a variety of different scholars of the past decade. In determining the way in which future actions with regards to technology should take place, an understanding of the key relationship between the human and his/her prosthetic is a vital component which must be understood prior to any informed level of understanding or ideals concerning future dynamics taking place.

Gentile, Douglas A., Sarah M. Coyne, and Francesco Bricolo. "Pathological Technology Addictions: What Is Scientifically Known And What Remains To Be Learned." The Oxford handbook of media psychology. 382-402. New York, NY US: Oxford University Press, 2013. PsycINFO. Web. 4 July 2013. . c to individuals with genetic markers, the given research article promotes the understanding that a predisposition to technological addiction may exist within a certain subset of the society as well. This is an important understanding to integrate with due to the fact that the broad majority of the research which is been conducted on this particular topic seeks to approach the issue from something of a one dimensional aspect.

However, once the researcher is able to delineate and understand the fact that not each and every individual within society will be impacted upon the same level with regards technological addiction, and more fair and balanced approach to understanding this particular topic is able to be engaged. Hodis, Monica A., and Gordon C. Bruner II. "Technology Addiction: An Exploratory Study Of The Negative Impact Of Technology On Consumer Welfare." Advances In Consumer Research 36.(2009): 840-842. Business Source Complete. Web. 4 July 2013.

Although technological addiction has an impact upon each and every aspect of an individual’s life, it is oftentimes the case that technological addiction, within the realm of scholarship and research is only understood through the context of psychology and/or sociology. Although true that these two aspects are perhaps the most important means of integrating an understanding of this particular topic, it should also be noted that key understandings and applicable approaches within the realm of business also exist.

Within the early stages of technological proliferation within the world, but a few decades ago, marketers and businesses sought desperately to integrate with consumers via this new medium. However, this particular article discusses the means by which technological overdependence is not only harmful to the