The Goal of Advertising - Essay Example

Mohannad Alsaikhan Prof. Frank Smith English-W131 02/16 The Goal of Advertising With Developing the technology and science over the last one hundred years, cars has become one of the most important things in our daily life. Why are cars important? Cars are important because they help with transportations whenever and wherever people need. There are over 100 cars factories around the world. Most factories use advertisements as a way of selling their cars. Moreover, they present the car with some praise phrases and different colors to get most people’s attention. According to the Business PLUS MAGAZINE, in 2014, over 100,000 cars were sold from the magazines advertisements. As most people know, advertisements are the fastest and the best way to introduce any product to the people. Both Toyota Camry and Toyota Prius cars, the Toyota factory used a magazine advertisement as a way to present their products. In the Toyota Camry advertisement, from the ESSENCE magazine, the target audience will likely first see, in the lower middle section, a red Toyota Camry car with black windows facing the bottom left of the page. There is a building behind the car that covers most of the picture from the left and half of the picture from the right. A lot of people are standing around the car having fun; some of them are dancing, some of them are playing with musical instruments, and some of them appear from the building windows dancing and raising their hands. Also, there is a woman with a short dress, black jacket and black shoes standing next to the driver’s door. The ad contains some praise phrases in the top right of the ad, and the sky appears in the top right of the picture behind the praise phrases. There is also a phrase in the bottom left of the ad that says “ The 2015 Camry, your first bold choice”. Finally, the Toyota brand sign appears in the bottom right of the ad. In the Toyota Prius advertisement, from the TRAVEL + LEISURE magazine, the target audience will likely first see, in the right section, a back of a gray Toyota Prius with an open trunk that contains a lot of bags facing the middle left of the picture. There are many trees that cover most of the background from the middle to the top of the ad, and small pieces of wood covering the rest of the background from the middle to the bottom. In the left side of the ad, there are two people standing and smiling. There is a phrase in the middle top of the ad that says “ We went across the U.S. three times in our first Prius. The new one’s got a lot of adventure ahead of it”. Also, the name of the car appears in the bottom left in the ad, and behind the name, there is a phrase that says, “ Let’s lead the way”. Finally, the Toyota brand sign appears in the bottom right of the ad. In the ESSENCE magazine, the magazine focuses on mostly on black women; however, the magazine can be shared with the men because of the ads the magazine has various things that can interest a man. There are a lot of advertisements for men in the magazine such as: watches, colognes, jackets, shoes, and shirts. On the other hand, there are a lot of women advertisements as well such as: watches, perfume, dresses, and beauty stuff. There are also some cars and phones advertisements that fit for both women and men. All the advertisements fit for all the Socioeconomic statuses: poor, middle class, and rich people because there are some cheap and expensive stuff in the magazine starting from $1.99 until $149,000. In the TRAVEL + LEISURE magazine, targets the women by advertising beautiful watches and beauty stuff. There are some advertisements that fit for both women and men; however, most of the magazine contains women advertisements. The ads could be for all statuses: married, divorce and single because the stuff in the magazine could be used for all women. The magazine has been made for people who are 25 and 54 years because the watches and the beauty stuff do not fit for the people who are not in the working class group So, only women could read the magazine. In both the Camry and Prius ads there is an appeal to the emotion or pathos. In the Camry ad the appeal to the emotion is in the evocation of an adventure in music and of the thrills of musical instruments. The woman who is the target for the ad is portrayed as someone who is artistic and musically-inclined, as a person can see passion in picture in the way she hits the drums. She is led into a fantasy adventure that elicits happiness, a sense of the comfortable in the music that surrounds the ad, as there are people all over dancing to the music. There is an immediate and successful impact and connection with the ad audience here (“The Bold New Camry”). In the Prius ad on the other hand the appeal to pathos or the emotion is on the level of tying the Prius with a sense of adventure, of telling a story. The Prius is not just a car, it is a vehicle for adventure, specifically for crossing across the US not just once or twice but thrice. It is not just a piece of engineering, but a story. In the Prius there is an impact and connection with the audience that is well-established, because the couples in the picture seems ready to have an adventure. In both the Camry and the Prius ads on the other hand the angle of vision used is that of the adventure and fun aspects of the car rather than its technical and engineering aspects, and this angle of vision makes it possible to connect with the target audience in a personal and emotional way. In the Camry ad the angle of vision is that of the musical aspects of owning the Camry, which means that there will be many adventures that will come from having a Camry as the fun is never-ending. This paves the way for a very successful connection with the audience, because it implies that the engineering and technical aspects, and the reliability aspects, are all assumed and the reader can just focus on living life and enjoying it (“The Bold New Camry”). In the Prius ad the angle of vision too is on the life that is lived with the car, and the adventure that it connotes. The focus is on the life experiences rather than on the car because the car only gets a person to the destination where they will have different experiences. The reliability and safety aspects are all assumed and not given focus, but it is implied. Here again, there is a successful connection with the audience because it portrays the car through their own life perspectives rather than on the engineering perspectives (“Prius”). In the conclusion, cars have been improved over the last 100 years. Over 100 car factories make new cars every year. Therefore. Most factories use advertisements to sell their cars. Some of the factories choose magazines as a way to advertise their new products. Some people think advertisements should only be on TV or radio. However, after reading and seeing the magazine, the readers found out that advertising in magazines is as good as advertising on TV. Magazines also could be read by most people, old and young, rich and poor, men and women. So, magazine is a good way for the factories to advertise their product. Works Cited Toyota, Camry. ESSENCE Feb. 2015: 49. Print. Toyota, Prius. TRAVEL + LEISURE Feb. 2015: 31. Print. Read More