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When the world started to consolidate into one Global Village in business, politics, education, publishing and other fields of human activity, it required a common medium of communication. The language of globalization that emerged was English, the American variety that, unlike its rather inflexible British lineage, is adaptable and quick to accommodate any new words…
For this reason, the explosion of English as lingua franca of globalization is considered a triumph for America. It amounts to a global conquest for American culture and way of life, considering that language serves not only as medium of communication but also as repository of national identity, culture and even body politic. In that sense, the American English that is sweeping the planet in lockstep with globalization also poses a threat to the competitiveness and cultures of UK, not to mention France, Germany, Spain and other European Union member-countries. It will destroy or at least marginalize much of local cultures (The Economist, 2001).
That this inexorable spread of English in its present form is a triumph benefiting no one else but the US is demonstrated by the increasing interest around the world in things American. Everyone has heard of the worldwide phenomenon called "McDonaldization," in which consumers swear by the same tastes for food and service. McDonald's is of course synonymous with America and as McDonald's stores saturate the planet and find enthusiastic acceptance everywhere, it promotes American values and culture and fortifies its position as a world power.
This global homogenization of consumer culture is only one indication of the growing predominance of Amer ...
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