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Expanding Pure Elegance Cosmetic Incorporation to Japan - Research Paper Example

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Please find attached the report you requested in June about the business expansion possibilities and opportunities for the Pure Elegance Cosmetics Incorporation into the Japanese market, and the recommended action plan that the company should follow for a successful foreign…
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Expanding Pure Elegance Cosmetic Incorporation to Japan

After the research, it is evident that Japan is a viable economic center for the expansion of the company, and its market would readily accept and support the cosmetics company and its products. The most suitable location for this venture would be Tokyo, the country’s capital.
Tokyo is home to the majority of the 68 international companies that have their businesses in Japan. It is a metropolitan city with more than a quarter of the country’s population which is in constant need of cosmetics. With appropriate training of the staff and the incorporation of both local and American workforce, it is expected that the company would make a smooth transition into the foreign market, and would thrive there.
The report has made use of several print and online resource materials to explore the different avenues related to the Japanese market. Of particular interest and importance are the websites for CIA World Fact Book and the International Monetary Fund, and the book “Japanese Business: Cultural Perspectives” by Durlabjhi and Marks.
I am grateful to you for allowing me to conduct this research and work with you. It was a learning experience and a fascinating journey into Japan’s culture and traditions. In case you have any queries, please feel free to contact me any time. All queries would be assisted with no additional costs. Looking forward to working with you again.
Pure Elegance Cosmetics Incorporation is a stable company with the potential for expanding into the global market. The best destination for its expansion would be Tokyo, the capital of Japan. Tokyo is home to the majority of the 68 international businesses that are operative in the country. With more than a quarter of the country’s population working round the clock, Tokyo is a vibrant market for cosmetic products. It is a metropolitan city, and the company would garner a lot of exposure from this business venture.
Japan is the second largest and ... Read More
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