Social Media Marketing - Case Study Example

The use of social sites will facilitate the development of clarity in information sharing while encouraging the communication of specifications of the products to be shared freely with the consumers.

To help with online marketing, Facebook has been employed in advertising and promotion of the brands. Several brands have registered success in social media usage. Currently, social media usage must be employed to meet the younger generation. Marketing of products using online tools has increased sales volume because the clients employ online purchases of items. Apart from employing online tools, social media have a massive impact on the success of the country both in business and politics. The Arab revolution is a product of social media usage in the airing of the grievances of the citizens.

Facebook is the leading social media platform with massive subscribers and increased success in terms of usage. Facebook as a social media tool enjoys massive support from the youths who have employed it in communication and information transfer. Companies use social media marketing strategies to improve brand image and resonance (Beverly and Thomson 123). Marketing involves the employment of all the necessary platforms of promotion and advertising with the SNSs offering a better platform for communication. Social media platforms offer the opportunity for the collection of feedback. Traditionally, feedback collection on products released in the market was hard to obtain owing to the nature of information-sharing systems.

However, with the introduction of social media platforms companies can prepare the market for the introduction of new products, while also collecting customer preferences about the product. The success of products in the current society has been pegged on the marketing plan and action employed by the company (Beverly and Thomson 145). Public relations use social media to improve product perception and facilitate the development of positivity towards the company. Social media can be employed both in communication and persuasive advertising with enormous success. Facebook, MySpace, and Twitter are some of the widely used social media platforms that can be used by companies in the marketing and promotion of their products. The success of the company depends on the marketing strategy employed in the process and the establishment of a strong brand presence. Major companies such as sportswear companies have used social media to the promotion of brand resonance.