StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

External business environment for Vodafone - Essay Example

Cite this document
Summary
EXTERNAL BUSINESS ENVIRONMENT OF VODAFONE PESTLE ANALYSIS Political Vodafone is facing significant competition in the UK market because the government has always been seeking to promote a competitive market structure of telecom industry rather than a monopolistic structure…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
External business environment for Vodafone
Read Text Preview

Extract of sample "External business environment for Vodafone"

Download file to see previous pages

Moreover, the government has established the authorities which facilitate the mobile operators and network in UK. Vodafone has developed very good relationships with the government authorities and company also promotes the aim of such governmental bodies. For example, in order to provide advice on the security of communications and electronic data, UK government has established CESG which is a Government’s National Technical Authority for information assurance (Vodafone-central). Moreover, Government has established awards and quality marks to improve the quality of mobile operators.

These rewards are independent from the regulations imposed by the Government. For example, Vodafone has recently won the award of quality mark for remote worker security solution (Vodafone-central). Economic The trends in GDP growth rate shows that GDP of UK has declined significantly in 2005. Although GDP growth rate improved in 2007 however, because of the financial crisis, GDP growth rate again declined in 2008. As the recession took on toll on telecommunication sector, Vodafone faced significant challenges and company reported total 500 layoffs throughout the UK to reduce the costs because of challenging economic conditions (The FT Times).

Figure: Economic Growth of GDP Source: Chamberlin, 2008 Social Mobile penetration in UK is above than European average and the mobile subscriptions are increasing because of the increasing penetration of consumers in business-oriented devices such as BlackBerry, iPhone etc. Therefore, the mobile phone operators are facing strong competition and concentrating on bundled offers, mobile searching and line service promotions (Budde, 2011). Vodafone also recognises the changing social patterns of consumers; therefore, company is competing by offering the products that may meet the social needs of consumers.

Vodafone has recently launched Betavine Social Exchange which is a site to provide mobile solutions in development and for social impact (Verclas, 2009). Technological UK telecommunication industry is characterised by many recent technological developments such as advanced data services, regulatory controls on the charges of the mobile operators and bundling of mobile services (Budde, 2011). To remain competitive in the market, Vodafone is significantly investing in research and development both in individual activities and in collaboration projects.

For example, Vodafone is collaborating with IBM to develop mobile private social network called BuddyCom. The current research of Vodafone is relevant to next generation of mobile technologies, new GSM based services, consumable software for mobile phones and electronic news media (Vodafone). Legal All telecom operators and providers in the UK are being regulated by two main laws including Landlord and Tenant Act 1954 and the Telecommunications Act 1984 (Telemaster). Being one of the largest mobile operators, Vodafone is very considerate about legal framework.

The legal framework provides Vodafone to fairly compete in the market, however, company is also facing significant challenges. For example, the communication regulators in the UK have recently allowed the mobile operators to trade spectrum and the merged T-Mobile and Orange UK is expected to be the first operator to trade its spectrum. Actually the regulators have restricted the operators by specifying the operators to bid for the particular ranges of spectrum (Bradshaw, 2011). Environmental All mobile operators are

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“External business environment for Vodafone Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1408631-external-business-environment-for-vodafone
(External Business Environment for Vodafone Essay)
https://studentshare.org/environmental-studies/1408631-external-business-environment-for-vodafone.
“External Business Environment for Vodafone Essay”, n.d. https://studentshare.org/environmental-studies/1408631-external-business-environment-for-vodafone.
  • Cited: 1 times

CHECK THESE SAMPLES OF External business environment for Vodafone

Analysis of Vodafone and its competitive environment

The ability of a particular firm, vodafone, to secure its market position is reviewed in this paper.... hellip; An individual essay that carries out an analysis of vodafone and its competitive environment.... Resources and capabilities of vodafone over the past five years 5 4.... The ability of a particular firm, vodafone, to secure its market position is reviewed in this paper.... The findings of the industry analysis and of the internal analysis lead to the assumption that vodafone has developed appropriate strategies for securing its market share in UK....
12 Pages (3000 words) Essay

Change & Continuity in Contemporary Business

This assignment "Change & Continuity in Contemporary Business" shows that the present structure of the business environment has been termed as the age of consumers.... The organization selected for the study is vodafone Plc based in London, UK.... The following sections would cover an empirical analysis of the strategies undertaken by the telecom giant vodafone with regards to the market opportunities initiated by the aspect of globalization....
13 Pages (3250 words) Assignment

The External Operating Environment of Business

hellip; vodafone is interested in introducing its own branded mobile products in an attempt to break the leading position of Nokia in the mobile phone industry.... On the other hand, too much dependency on the suppliers can make it quite hard to compete with other rivals in terms of price-fixing (vodafone Limited, 2007).... vodafone's major business operations are situated in EU countries.... vodafone also has to abide by the 'EU Regulatory Framework,' which has had a great impact on the business of vodafone....
15 Pages (3750 words) Assignment

The Theory of the Growth of the Vodafone

vodafone Market Structure and Economic Positioning University's Name Submitted by Names: Tutor: Date According to Dodourova, (2003), the popularity of wireless communication has grown since the 1990s and has been driven by a variety of network providers as well as an improvement of the mobile networks, better hand held devices, internet based services and personalised services on mobile devices.... The volatility of the telecommunication market has seen the fluctuating fortunes of vodafone, a company that has for some time been recovering after a torrid couple of years but it is now the biggest wireless operator and one of the largest companies by market capitalisation....
6 Pages (1500 words) Essay

UK-Based Vodafone Group

UK based vodafone group plc is the largest mobile telecommunication company in the world by turnover and has a market value of 86 billion (Nov 2006) It's portfolio of global services is available in 59 countries.... rg)Following it's success in Europe, vodafone forayed into Japan by making one of the biggest investment, a $13.... billion-therefore vodafone is now Softbank Mobile.... In this essay, I have attempted to examine the Japanese cellular market and have tried to analyze vodafone's performance in that market....
8 Pages (2000 words) Essay

Innovation Technologies in Vodafone

The paper "Innovation Technologies in vodafone" describes that innovation requires a powerful vision & mission and clear cut identification of contribution to the future of the business.... hellip; vodafone possesses a dedicated R&D center for innovations whereby their latest investment in this direction is the vodafone Betavine Laboratory.... In this essay, the author presents a brief introduction of innovations of vodafone whereby the history, innovation characteristics and most innovative service of vodafone have been covered in brief....
9 Pages (2250 words) Case Study

Marketing Planning for Vodafone Group Plc in B2B Sales

The report contains the marketing planning for vodafone, a telecommunication market leader in UK.... 3Any political condition changes the business environment, increase or decreases the risk.... As vodafone is a perfect example of B2B and currently is not pursuing any strategy, marketing plan for its sales has been prepared.... For evaluating the marketing plan of vodafone, a series of points have been extracted.... vodafone has diversified dynamic state of art customer relationship center....
13 Pages (3250 words) Case Study

Change and Continuity in Contemporary Business

The study would cover an empirical analysis of the strategies undertaken by the telecom giant vodafone with regards to the market opportunities initiated by the aspect of globalization.... The analysis of the internal and external environment of vodafone reveals a considerable potential for the organization.... The organization selected for the study is vodafone Plc based in London, UK.... The following sections would cover an empirical analysis of the strategies undertaken by the telecom giant vodafone with regards to the market opportunities initiated by the aspect of globalization....
13 Pages (3250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us