StudentShare solutions
Triangle menu

Situation Analysis and Marketing Objectives - Assignment Example

Nobody downloaded yet

Extract of sample
Situation Analysis and Marketing Objectives

The report ends with a concise statement of marketing objectives for Subway that it needs to follow in order to achieve its goals. Table of Contents Situation Analysis and Marketing Objectives 1 Executive Summary 2 Introduction 4 Situation Analysis 5 Internal Environment 5 “Product, Pricing, Promotion, and Placement”: 5 Target Market: 6 Value-addition: 6 External Environment: 7 Competitors: 7 Technology: 7 SWOT Analysis: 8 Strengths: 8 Weaknesses: 8 Opportunities 9 Threats: 9 Marketing Objectives 9 References 11 Situation Analysis and Marketing Objectives 1 Executive Summary 2 Introduction 5 Situation Analysis 6 Internal Environment 6 “Product, Pricing, Promotion, and Placement”: 6 Target Market: 7 Value-addition: 7 External Environment: 8 Competitors: 8 Technology: 8 SWOT Analysis: 9 Strengths: 9 Weaknesses: 9 Opportunities 10 Threats: 10 Marketing Objectives 10 References 12 Introduction Subway, the world’s number one sub-marine sandwich franchise of 2011, was started by Fred DeLuca in 1965 to make money for being able to pay his medical college’s tuition fee. Fred borrowed $1000 from Dr. Peter Buck, a family friend who later on became his partner, to open his first sub-marine sandwich shop in Bridgeport, Connecticut. ...
The menus of Subway franchises vary from location to location as it adapts to the cultural differences and preferences of its target consumers. The report presents a situational analysis of both the internal and external environments of Subway to highlight the company’s target market, its objectives, competitive advantages, overall market analysis and its marketing strategies. It also presents a competitor analysis followed by a SWOT analysis of the company that indicates the strengths, weaknesses, opportunities and threats presented by the internal and external environments of Subway. Marketing objectives will follow the SWOT analysis, laying the foundation for helping the company meet its objectives (Solomon et al, 2011). Situation Analysis Internal Environment Subway’s main objective is to provide its customers with fresh and high quality sandwiches at all times. It also aims at establishing itself as a fresh and healthy sandwich maker in the fast-food industry. “Product, Pricing, Promotion, and Placement”: Subway mainly deals in submarine sandwiches that are promoted like healthy and fresh sub-sandwiches. This was what Fred DeLuca started initially when he opened his first sandwich shop in Bridgeport. The company, however, expanded its product offerings with the passage of time and thus increased its menu from only sandwiches and salads to breakfast, sandwiches, salads, catering services, coffee, cookies and Kids’ meals. Subway has always targeted the upper and upper-middle class segments of the market; therefore, their sandwiches do not come cheap. One of the franchisees, however, set out to increase his franchise’s sales and popularity by offering $5 Foot-long sandwiches which was later adopted by the company as a ...Show more


Situation Analysis and Marketing Objectives The company product: the Subway Sandwich Foundation of Marketing Strategy Business School March 2011 Executive Summary The report presents a brief introduction of the Subway sandwich chain and focuses mainly on its marketing strategies and objectives…
Author : marietta75
Situation Analysis and Marketing Objectives essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Situation Analysis and Marketing Objectives"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Situation Analysis,
Thus, in order to grab hold of the best possible opportunities present and to exploit them to the best possible level, a situation analysis or research into the five main C’s must be done. Therefore, this plan has been written as per how to bring Aviano Coffee from Denver, Colorado, to the UAE with respect to the Company, Collaborators, Customers, Competitors as well as the Climate.
4 pages (1000 words) Assignment
Situation analysis and marketing objectives
It will provide an insight on the company’s external and internal environment. Additionally, it will seek to establish the SWOT analysis report for the company. The company recent developments are aimed at establishing the best marketing objectives, and it is crucial to find out which are in practice for the needed sustainability.
6 pages (1500 words) Assignment
However, subject to the increased market competition and scarcity in resources, company managers seek to devise and implement a distinct marketing mix to guarantee a competitive advantage in the competitive market. A company’s marketing mix refers to all actions that a company adopts while selling a product or service.
6 pages (1500 words) Assignment
Communications Plan _ Context Analysis _ Promotional Objectives _ Marketing Communications Strategies _ Promotional Mix
Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).
8 pages (2000 words) Assignment
The integrated marketing communication analysis
This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
10 pages (2500 words) Assignment
Situation Analysis and Marketing Objectives
nsight into the target market of the company along with the promotion and pricing strategies followed by the company so far in order to create value for its customers. The report ends with a concise statement of marketing objectives for Subway that it needs to follow in order to
6 pages (1500 words) Assignment
Present situation analysis
However, the case for each country is different. The developing nations have lesser proportion of ageing residents than the developed ones, which rises demand for aged care in the latter. This is primarily because of weak state of
10 pages (2500 words) Assignment
Internal marketing analysis
The situation has consequently created a new means of communication between the seller and the external customers. On the other hand, other ways of communication are available for enhancing the marketing mix in the organization through its
3 pages (750 words) Assignment
Marketing Plan Situation Analysis
The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their
1 pages (250 words) Assignment
Objectives to Advance Coca-Colas Financial Situation
Coca-Cola is a multinational company that deals with the distribution of soft drinks. The mission of the company is not only to sell the soft drink as a commodity but also to sell emotions that accompany the enjoyment of the drink. In particular, the mission is to create a refreshing moment, inspire happiness and optimism as well as induce value.
3 pages (750 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment