Instructor name Date Advertisement Rhetoric Advertisers putting together an advertising campaign are generally only focused on what will sell their product or service most effectively. In attempting to accomplish this goal, they must necessarily pay attention to some of the basic principles of sociology, which allows them to 'get inside the head' of their potential consumers…
These types of advertisements frequently make appeals to dark humor as a means of both gaining attention and delivering a specific message that their product or service is uniquely suited to answer. The message is embedded within the rhetoric of the visual and textual elements of the ad. To examine how rhetoric is used in advertising, an ad from the Northern Bariatric Surgery Institute that promotes weight loss with seeming emphasis on delivering a social message will be examined for its intended and perhaps unintended output. There are two basic approaches advertisers might take to the development of their ad -- first, to present a social message for the overall benefit to society with their product or service taking a modest interest through the presentation of a logo or title somewhere on the page and second, to present the product or service as the main focus of the ad with social responsibility considered secondary or not at all. Whether we acknowledge it or not, there is a great deal of truth behind the statement that we are what the media tells us we are. “Much of what we share, and what we know, and even what we treasure, is carried to us each second in a plasma of electrons, pixels and ink, underwritten by multinational advertising agencies dedicated to attracting our attention for entirely nonaltruistic reasons” (Twitchell, 1996: 468). In working to create the ultimate ad, many advertisers forget to consider the unintended impacts their message might have on the greater social front. “Broadly speaking, the media exist in a very close, sympathetic relationship to power and established values. They favor a consensus view of any problem: they reflect overwhelmingly middle class attitudes and experience” (Hall, 1974). Subtle clues embedded within the action or image of an advertisement such as this one can change the way people interpret and react to specific behaviors such as overeating. This ad is focused on the problem of obesity and relies mostly upon a dominant image to impart its message. “Inductive reasoning takes a specific representative case or facts and then draws generalizations or conclusions from them. Inductive reasoning must be based on a sufficient amount of reliable evidence, in other words the facts you draw on must fairly represent the larger situation or population” (Weida, 2007). The image featured is that of a heavyset man holding his shirt open to reveal sticks of butter strapped to his torso like dynamite. It is intended to evoke an immediate negative reaction to the concept of obesity. According to Weida (2007), emotional appeals such as this are usually made to “paint a more legitimate and moving picture of reality or illuminate the truth.” Rather than relying on a string of text to make this emotional appeal, the advertisement relies almost exclusively on image with only a few small words to help direct the focus of attention. The faceless image is filled with the torso of this man and the numerous sticks of butter that have been attached, causing him to appear as a suicide bomber. The most dominant words on the page are “Obesity is Suicide.” As further analysis reveals, this ad works to encourage negative attitudes toward obesity, indicate an active, willing participant in the creation of an overweight person, elicit associations ...
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The paper will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and with in the sociological institution selected, how does each theory affect the views of society.
The Process Theories of Mate Selection suggest the relationships start at a common point which could be similar attitudes and interests. As couples grow familiar and comfortable with each other, they will start to “flock together” as the saying goes. Similarities in values and behaviors develop good communication, and, relatively, increase the tendency to develop trust and influence favorable relationships between couples.
Sociology has a characteristic remarkable skill referred to as Sociological Imagination, which most sociologists base on in their attempt of finding out the in- depth understanding on the social behavior of social beings in the society (Giddens et al, 2009).
However, the author need to develop sound relationship between target audience and communication channels related to community health. In addition, the author would develop sound understanding regarding various models exercised for community based healthcare.
It is both an economic and a sociological term that means that people believe that if they purchase these goods then they will have social prestige or will appear to be better than someone else. Most times these are expensive items or have designer labels.
Unlike humans, this legal person was provided all rights of a living individual but with an immortal life. Unlike humans, it could carry on its own activities despite being sued. The sole purpose as a legal entity for a corporation was to serve its stockholders by earning profits while disregarding the concerns of other stakeholders such as employees, communities, etc (Machbar, 2007).
The bussines community, political players and religious leaders have got the use of media to be very effective for their achievement of the set goals (Cogan, Brian, and Tony Kelso,168).
In many peoles e-mails
This theory uses physical sciences having the idea that knowledge can be gained only by empirical, observable, measurable phenomena examined using scientific methods. Its ontology is that human behaviour is predictable and could be studied
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