Pricing Decisions - Essay Example

Only on StudentShare

Extract of sample
Pricing Decisions

All the articles provide a framework through which managers and stakeholders within the marketing environment can understand pricing dynamics. In order to enhance objectivity of results obtained, these articles employ the use of scientific research processes in acquiring information. Therefore, findings at the end of each article reflects experimental results on pricing policies, efficiency of pricing models and the relationship between pricing decisions and productivity. Introduction In actual marketing context, product and service pricing plays a significant role in influencing attitude of current and potential consumers. In a competitive environment, consumers may avoid purchasing goods from a given manufacturer because of higher prices compared to other producers in the industry. On the contrary, Kunnumkal and Topaloglu (2010) say that setting product and service prices depend on the production cost as well as profitability objectives of an organization. In this case, any producer has to reach a compromise between retaining consumers and pursuing its goals of profit maximization. According to Hoseason (2003), pricing models and policies contained within these articles proposes empirical mechanisms through which producers can achieve such an essential compromise. ...Show more

Summary

PRICING DECISIONS Name: Tutor: Course: Date: Abstract In the context of marketing, pricing decisions are critical conceptual tools used by an organization in responding to its marketing objectives. In actual business environment, setting price for products and services proves as one of the most agonizing undertaking for marketing personnel…
Author : champlinmaxime
Pricing Decisions essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pricing Decisions"
with a personal 20% discount.
Grab the best paper

Related Essays

Manac Plc. Models and concepts affecting the pricing decisions taken by organizations, critically reflecting upon their usefulness
The Maniac Plc deals with the sale and production of normal electrical goods. A full evaluation of costing requirements has conducted by the organization to recognize those regions which have not met financial plan expectations. The models and concepts which affect the pricing decisions of a firm are management accounting decisions.
12 pages (3000 words) Essay
Pricing
This paper will discuss different economic approaches for Aslan communications’ price setting, and identify factors that may limit the firm’s choice in pricing decisions. The economic approaches consider elements such as demand, elasticity, cost, oligopolistic behaviour, market structure, product differentiation, and innovation management while setting price for a product.
5 pages (1250 words) Essay
The pricing decision
Horngren, et al (1996:428), buttresses this point by stating that managers are frequently faced with decisions on pricing and profitability of their products”. The strategy of the management with reference to particular situation plays an important role though cost considerations are fundamental to the decision making.
8 pages (2000 words) Essay
Pricing and Distribution in Marketing Decisions
The Ford Escort was introduced into the global market in 1981(OrlandoSentinel, 2011). It was either a two-door hatchback or a four-door wagon equipped with a front-wheel drive. Other features included an independent suspension system, rack and pinion steering and a four cylinder engine.
3 pages (750 words) Essay
Justifying the product/market decisions taken in terms of market selection/entry and product, communication and pricing strategi
Pricing strategy 9 7. SWOT 10 8. Conclusion and Recommendations 11 References 13 1.Executive summary The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulences. Marketers can ensure that their plans will be welcomed by the public/ target market by emphasizing on the local needs of customers without violating ethics.
12 pages (3000 words) Essay
Pricing Decisions
Article 3 focuses on defining pricing strategies for specific corporate objectives. Article 4 aims at studying both usage-based and fixed pricing schemes in a competitive scenario where the company is incurring a transaction cost of monitoring usage on the implementation of usage-based pricing.
4 pages (1000 words) Essay
The level of competition in pricing and output decisions under an oligopolistic market structure
Evidently, national concentration does increase profitability, but only in geographically dispersed industries, suggesting that regional markets are an important source of market power for oligopolistic industries. It proves that the effects of market structure are persistent in the long run.
2 pages (500 words) Essay
If a firm wants to maximize profits , it must give careful attention to its pricing decisions .under what conditions does this statement have relevance what a
Prices are determined by a variety of factors, not all of which are within the control of a firm, but at the same time these factors also provide the tantalizing opportunity to earn ‘extra normal’
10 pages (2500 words) Essay
Pricing Decisions Case Study on the Springfield Noreasters

The author of the paper will mention three alternative courses of actions with their pros and cons. The main problem that the team faced was the pricing of the tickets for the matches. The team wanted to maximize their revenues in the minor leagues for which they had to price the tickets very carefully.

5 pages (1250 words) Essay
Ompare the supply and pricing decisions of firms in both a perfectly competitiive and monomply market .explain clearly the assumptions made in each case. to what extent would you regard a local taxi firm as operating in a perfectly competitive market
et structure of a firm in a given industry influences the way the company conducts business and how pricing strategies and how to obtain the quantity supplied. However, pricing strategy and quantity supplied all affects profit maximization for the firm (Besanko, et al. 2011 p.,
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT