Marks and Spencer is one of the leading and the most recognized name in the fashion industry - Research Paper Example

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Marks and Spencer is one of the leading and the most recognized name in the fashion industry

The company, by applying prudent marketing techniques, has been able to grab market share of around 11.7% by value and 12.4% by volume. Marks and Spencer has also been actively involved in the business of marketing and selling edible products which has earned the company immense revenue in the past few years. Through its unmatchable food quality, Marks and Spencer is now regarded as one of the finest when it comes to quality food products. The financial outlook of the company also looks quite stable. During the financial year of 2012, the company has been able to increase its revenue by an impressive 2.0% to a striking ?9.9 billion though the operating profit of the company took a slight downward plunge of about 1.2%. In addition, the financial ratio analysis of the company and the comparison of the company with its competitor also show that a positive financial outlook can be forecasted. INTRODUCTION The paper presents evaluates the financial performance of Marks and Spencer, a highly recognized name in the fashion market. Marks and Spencer is a listed company and has been operating lucratively for the past many years. The company operations have been highly successful in the past many years and it portrays sound and stable financial outlook. ...Show more

Summary

EXECUTIVE SUMMARY Marks and Spencer is one of the leading and the most recognized name in the fashion industry. For the past many years the company has been considered a synonym for unmatched quality and unmatchable service. The company is considered to be one of the UK’s leading retailers with the customer base of more than 21 million visiting the M&S stores on a weekly basis…
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