Investment Decision: Coca-Cola Vs. Pepsi - Assignment Example

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Investment Decision: Coca-Cola Vs. Pepsi

These beverage and soft-drink companies therefore heavily invest in product promotion and marketing strategies to ehnance their competitiveness and remain popular among the beverage consumers globally. Being multination, Pepsi and Coca-Cola operates in all the five continents of the world. Coca-Cola uses a marketing phrase “Coke side of life” (Byrne, 2010) while Pepsi on the other hand uses “Hot stuff” and “Pepsi is in sync” (Pepsi-Cola, 2006) in their internet sites to popularize their brands. As evidenced in the product market, beverage and soft drink products from these companies make-up for over 80 percent of the global beverage industry. However, as expected, Pepsi and Coca-Cola are fierce business rivals with each company fighting for market dominance.
Ironically, both Coke and Pepsi have a common origin as both companies were founded in the nineteenth century as a result of pharmaceutical innovation experience. Pepsi was formed in 1898 by a drugstore and pharmacist in North Carolina by the name Caleb Bradham. Coke was created by John Pemberton (an Atlanta Pharmacist) in the year 1886. However, John Pemberton did not live long to see the success of his innovation and enjoy the fruits of his creativity as he died only two years after forming Coke (Byrne, 2010). Little did these two pharmacists know that their innovativeness and creativity would spark decades of rivalry while competing for the market share.
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In the paper “Investment Decision: Coca-Cola Vs. Pepsi” the author analyzes marketing strategies and compares Pepsi and Coca-Cola, two companies dominating the beverage and soft-drink market by heavily competiting for the market share and winning the trust of the consumers. …

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