StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Crisis of Toyota Motors Corporation - Thesis Example

Cite this document
Summary
This thesis "The Crisis of Toyota Motors Corporation" focuses on crisis management that helps in testing an organization’s public relations as well as the strategic management team. The analysis of the case of Toyota motors reveals the two sides of a coin with regard to crisis management…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
The Crisis of Toyota Motors Corporation
Read Text Preview

Extract of sample "The Crisis of Toyota Motors Corporation"

Download file to see previous pages

The case chosen for the study has been that of Toyota Motors Corporation which was hit badly by a spate of unprecedented issues regarding the aspect of communications with regards to a manufacturing defect in the product and the strategies adopted by the firm to address the issue. The study would analyze how an organization can use a crisis situation and effectively handle it to extract benefits out of a negative situation. The study would consider the various theories related to the aspect of communications in crisis management and would also discuss how effective handling of the issue can lead to the prospective advantage of the organization.

Various theoretical models would be used to analyze the shortcomings in the actual strategy of the firm. It would suggest better possible strategies that could have been adopted by the organization so as to generate loyalty among the existing and prospective customers. Introduction Communications form a vital aspect of the business prospects of an organization. Communications can be both internal as well as external. Internal communication refers to the communication of an organization with its internal stakeholders like suppliers and employees.

External communication involves communication between the organization and the external entities which include customers, press, media, etc. This is especially important in the modern-day business environment of a business which is governed by globalization and the internet. The media and the press have a large influence with regard to the spread of information. The advent of the internet has widened the reach of these players to a wide variety of audiences. Media and press also enjoy a good rapport with the general public which even accentuates their importance for business organizations as any news about a firm can have both positive as well as negative effects on the positioning as well as the brand image of the firm.

The present study would analyze the role of media and press in affecting the policy-making of organizations. The organization selected for the study is Toyota motors. The choice of the organization assumes significance considering the fact that the organization is one of the largest car makers in the world and was also hit by a series of major scams involving the press releases the organization. The concept of public relations has been one of the most important aspects that govern the influence of media in a business organization.

The role of the public relations departments involves handling the aspect of external communication in a manner that the message to be communicated brings about positive development for the organization. The main aim of the public relations office is to filter out and sent messages that help not only improve the brand image of the firm but also to ensure a better relationship with its suppliers, shareholders, suppliers, and other stakeholders. The growth of the internet has made the spread of information assumes lightning speeds.

Social networking and various blog sites have enabled access to information for millions of users across the world. The channel of public relations has also been used by business organizations.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Toyota PR Crisis Review Thesis Example | Topics and Well Written Essays - 6250 words”, n.d.)
Retrieved from https://studentshare.org/finance-accounting/1412171-toyota-pr-crisis-review
(Toyota PR Crisis Review Thesis Example | Topics and Well Written Essays - 6250 Words)
https://studentshare.org/finance-accounting/1412171-toyota-pr-crisis-review.
“Toyota PR Crisis Review Thesis Example | Topics and Well Written Essays - 6250 Words”, n.d. https://studentshare.org/finance-accounting/1412171-toyota-pr-crisis-review.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Crisis of Toyota Motors Corporation

Japanese Unique Ethnicity at Toyota Motor Corporation

What makes Toyota so unique from its other contemporary big car makers like Chrysler, Ford and General motors corporation?... The intended framework is to scrutinize the uniqueness of the much-researched management style_ the 'Toyota Way' at the same time determine which sociological perspectives and paradigms would apply to the characteristics of toyota's Japanese ethnicity as well as determine how it has given a great impact to the success of TMC.... Keywords: Toyota Way, Ethnicity, Ethnocentrism, Corporate culture Toyota Motor Corporation's Domain Before interpolating the sociological perspectives of ethnicity to TMC's management principles and to understand better the subject understudy, it is important to know first of toyota Motor Corporation, its corporate philosophy, values, vision, and how it operates....
20 Pages (5000 words) Essay

Toyota: Origins, Evolution, and Current Prospects

Apart from the founder's vision, some practical necessities in the form of Japanese military missions also facilitated the growth of toyota Motor Corporation in its early days.... In the mid-twentieth century, Ford and General motors had a significant market share of the Japanese car industry, and competing with them was near impossible.... From the paper "toyota: Origins, Evolution, and Current Prospects", the story of Japanese car manufacturing company toyota is one of the enduring successes in the history of the manufacturing industry....
4 Pages (1000 words) Term Paper

Strategic Management at Toyota Motor Corporation

Therefore, Toyota motor corporations are endeavored to pursue the right way forward, to be able to further their growth and make each stakeholder happy and satisfied(toyota motors corporation, 2009).... The following paper "Strategic Management at Toyota Motor corporation" will focus on Toyota Motor corporation in general.... It will also be looking at the internal analysis and SWOT of the Toyota Motor corporation and how they use these findings to improve their business....
5 Pages (1250 words) Essay

Toyota Motor Corporation

The paper "Toyota Motor Corporation" describes that toyota motors corporation is one of the top five automobile manufacturers and sellers.... The economic recession of 2008 - 2009 adversely impacted financial performance of toyota and it incurred a stupendous 436 billion Yen loss in 2009.... For instance, potential customers and industry analysts may raise questions about safety, security and reliability of toyota's vehicles.... Nevertheless, the global corporation only suffered losses in fiscal year 2009 during 2001 – 2010, which is largely attributable to bleak external business environment....
12 Pages (3000 words) Essay

Toyota Motor Corporation Microeconomic Analysis

The paper "Toyota Motor Corporation Microeconomic Analysis" states that generally, periodic fluctuations in economic activity such as inflation, unemployment, currency rates and economic growth rate significantly impact the profitability of toyota cars.... Moreover, the changing consumer tastes and preferences also determine the profitability of toyota sedans.... This report shall carry out the microeconomic and macroeconomic analysis of one of its most popular product lines- cars, with a focus on passenger sedans that include toyota Yaris- a subcompact car, Etios-a low range saloon, Corolla- a compact sized car, Camry- a midsized one and Avalon-the full-sized version....
5 Pages (1250 words) Coursework

Toyota Motors Corporation in the Different Aspects of the Chinese Market: Regulations and Competition

The interview of different MNCs operating in China, as well as discussion with officials of the toyota motors China division, made it easy to understand the different aspects of the Chinese market, regulations and competition.... toyota motors have no option other than entering into a JV.... are investigation has been made to understand the 'Chinese' contribution towards the performance of toyota.... This is of particular advantage since it will facilitate the implementation of the famous Lean practices of toyota and also ensure that quality is maintained that is, till today, the hallmark of what Toyota is....
20 Pages (5000 words) Research Paper

Management Theory and Environmental Forces of Toyota Company

The author examines management theory and environmental forces of toyota Motor Corporation which have grown throughout the history of time to become one of the most established car manufacturing companies across the globe.... To this end, the Toyota Motor Corporation which is composed of toyota industries and Toyota Financial services has been established as the major stakeholder in the Toyota Group; which has been cited to be one of the world's largest Conglomerates....
10 Pages (2500 words) Research Paper

Toyota Foundation in Toyota Motor Corporation

Initially, TMC was a division of toyota Automatic Loom Works, a company that belonged to Kiichiro Toyoda's father, Sakichi Toyoda.... Initially, TMC was a division of toyota Automatic Loom Works, a company that belonged to Kiichiro Toyoda's father, Sakichi Toyoda.... History of toyota.... The reporter describes Toyota Motor corporation (TMC) as international auto manufacturer founded in 1937 by Kiichiro Toyoda.... Marketing Final Paper Toyota Motor corporation (TMC) is international auto manufacturer founded in 1937 by Kiichiro Toyoda....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us