Besides this, organisations also acquire other firms in order to reduce their costs, improve their profitability, and strengthen its position in the market (Johnson, & Turner, 2010).
Acquisition has been one of strategies that have been used by organisations for so many important purposes (Verbeke, 2013). Acquisition helps organisation to grow and enter markets where it is not already present. This report analyses one of the retailers of United Kingdom, Tesco. The report identifies and analyses the acquisition that the company has undergone from the year 2003 to 2009. The report also discusses reasons and objectives of these acquisitions. The report then also assesses whether the acquisitions have been able to achieve their objectives or not and whether these acquisitions have been successful or not. At the end, the report provides the conclusion of the overall topic.
TESCO ACQUISITION STRATEGY IN HISTORIC PERSPECTIVE
Tesco has been growing over the years. The company is not only penetrating itself in the markets where it is operating but the company is also adapting the market development strategy. The company has used different strategies to expand its offerings in other markets. Acquisition or acquiring another firm is one of the strategies that the company has acquired to not only expand its offerings in new markets but also to penetrate in the markets where it is already operating (Hill, & Jain, 2007). ...Show more