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Strategic management - Coursework Example

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Strategic management

Furthermore Royal Mail a government owned company also focuses to deliver its postal services at highly reasonable prices while catering a mass European market. The 370 year old company is endeavouring to progress while rendering enhanced focus on the needs of both the internal and external people. Royal Mail through continuous innovation of its products and processes by incorporating newer technology and also through motivating its people through incentive and other schemes is trying to enhance its service parameters. (Royal Mail Group, 2011; Barker & Sheppard, 2007). Aim The main aim of the report is to find the impact of advanced data processing technologies upon business performance. The report endeavours to estimate the degree of enhancement and decline of business performance on account of the incorporation of advanced technologies regarding processing of customer and other business data. Objectives To understand the impacts of incorporation of advanced technology on the business performance. To understand the business strategy of the company in incorporating advanced technology in its business activities. ...
Rationale for the Study The research aimed in this paper would help in understanding the need for incorporating technological and process based innovation in the business activities of a company. Such researches can be used by the managerial team of a concern in making their business act more efficiently and effectively in the competitive market. The research project involves the case study of Royal Mail to reflect on the strategic initiatives taken by a business company while incorporating technology as the key driver. The Need for Advanced Business Technology in Business Big business houses round the world are moving forward to make optimum utilisation of advanced information technology to render efficiency in their business processes. The main reason which is attributed behind such incorporation is the expansion of the business sphere along geographical borders and also of changes in the employee profile. Business processes in the current world are become more knowledge centric are thus in need for knowledge based workers than manual workers demanded previously. Furthermore the business organisations in today’s date are endeavouring to become much faster in delivering their services to the customers. Thus the use of information technology helps the business organisations to successfully organize large amounts of business data which acts as future reference of the business company in catering to large number of customers. Information Technology workers in the organization are involved behind the processing of large volumes of business data in the digital atmosphere. This data processing function in the computerised environment nullifies the use of manual records and helps the ...Show more

Summary

Strategic Management Contents Contents 2 Introduction 3 Aim 3 Objectives 3 Rationale for the Study 4 The Need for Advanced Business Technology in Business 4 Use of Advanced Data Processing Technologies in Royal Mail 5 Effects of incorporation of Data Processing Technology on the Business Performance of Royal Mail 6 Conclusion 7 References 8 Introduction The Royal Mail Group holds three companies under its banner viz…
Author : berneice57
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