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Financial analysis of two major corporations from two different industries which are BMW and Kraft Foods
Finance & Accounting
Pages 10 (2510 words)
Financial Analysis Table of Contents Table of Contents 2 Introduction 4 Financial Position of BMW Group 5 Financial Position of Kraft Foods 5 5 Ratio Analysis 6 Valuation Ratio 6 Price-Earnings (P/E) Ratio 6 Market-to-Book Ratio 6 Enterprise Value-to-EBITDA 7 Profitability Ratios 8 Operating Margin 8 Net Profit Margin 9 Return on Equity Ratio (ROE) 9 Financial Strength Ratio 10 Current Ratio 10 Book Debt–Equity Ratio 10 Market Debt–Equity Ratio 11 11 Interest Coverage Ratio 11 Comparison of BMW and Kraft Foods with Respective Industry Ratios 12 Conclusion 14 References 15 Appendices 19 Appendix 1: Price Earnings Ratio 19 Appendix 2: Market-to-Book Ratio 20 Appendix 3: Enterprise Value-to-
BMW was previously known as Bayerische Flugzeugwerke AG (BFW), which was established in the year 1916. Later, in 1918, BFW was renamed to Bayerische Motoren Werke Aktiengesellschaft or BMW AG. Presently, it is renowned as one of the biggest vehicle and motorbike producing organisations internationally (BMW Group, 2010). On the other hand, Kraft Foods is one of the biggest food corporations globally. The company produces packaged food products such as snacks, cheese, convenient foods, grocery items and beverages. It is one of the fastest emerging companies whose operations are expanded in 160 countries (Kraft Foods Inc, 2010). The objective of this report is to analyse the financial structure of both companies with respect to corresponding industry where they operate. ...
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