The study was guided by the theoretical framework defined under the Technology Acceptance Model and the Innovation Diffusion Theory. TAM incorporated perceived ease of use, perceived usefulness, intention to use, and usage behaviour (Khosrow-Pour, 2006). On the other hand, Innovation Diffusion Theory enumerates stages through which innovation diffusion is introduced into society – awareness, early adoption by innovators, assessment and endorsement by opinion leaders, and finally acceptance by the general public (Baran & Davisi, 2011).
In the study, findings reveal that the users of IFR in Saudi Arabia belong to the investors, businessmen and the professional class, who comprise the opinion leaders of the Saudi Arabian society. Reliance upon IFR and regular patronage of financial reports in company websites by this class of society constitutes the penultimate stage when the public would generally come to rely on IFR. It is even likely that this has already occurred at present. Analysts, students, academe, join the small investors in sourcing these reports, confident in their truthfulness and reliability because of compliance with standards specified in disclosure regulations (GPDS) enforced by the SOCPA, the international accounting profession as well as the government. ...Show more