Super Health will be sold through at least 1,000 refrigerators in busy places like universities, supermarts, public markets, and so on. It will be primarily to serve as oral rehydration and replenishment of required nutrients for active living. But people will be informed that for best results, users should have at least 8 to 9 hours of sleep each day and at least 3 hours of exercises per week. The new energy drink will have no alcohol content, no coke or coca extract, and no refined sugar.
Penetrating the market of UK’s Top Ten Energy drinks listed below will be relatively easier due to some competitive advantages in terms of features and benefits. This will definitely be more beneficial, more natural, and richer in terms of ingredients needed for good health maintenance. It will even boost the immune system as a result of using the product regularly
Investment requirements and details of forecasts, computations, marginal cost analysis, break-even point analysis are in the Excel File attached. Some of the estimates include 1,000 refrigerators for the marketing of the Modern Heathy Energy Drink under the brand name “Super Health”. Each refrigerator should be able to cool Super Health Energy Drink within less than an hour. At a consumption of 100 plastic bottles per hour at an average of 12 hours a day for 365 days, the capacity sales will be 438,000,000. At an introductory price of £ 1.oo per 250 ml, yjr potential sales can be £ 438 million in UK alone within the first year.