Value added - Case Study Example

Value-added Value-added Nike is an American corporation which is a multinational and it is engaged in the designing, manufacturing and developing, marketing and even selling footwear worldwide. Its headquarters are in Beaverton, Oregon and it is a major supplier of athletic shoes and one of the best manufacturers of sports equipment. It was valued at $19 billion in 2014 making it most valuable sports brand in the world. Such a global business needs to add value to ensure that customers remain interested in it for longer.

This enables the company to maintain a competitive position in the industry.There are various ways that Nike adds value to its products. One of them is through the development of their products using high level of creativity thus making them unique from their competitors. They put the quality of their products into consideration while at the same time ensuring that they consider the preferences and the needs of the customers. As such, they are always all ears listening to the feedback of their consumers and ensuring that they put into consideration the criticisms given to them.

They also add value to their products through advertisements to create awareness to as many individuals around the globe as possible. They also conduct celebrity endorsements to their products to ensure that as many individuals as possible associate with their products.Nike also conducts the value addition of their products through improvement and development of new product or series. One example is the KD series which has developed from KD I to KD III series. Each of the series has its own unique design and price.

Nike also adds value to their products by involvement in community affairs including events and also fundraisers (Davis, 2010). This enables individuals to see the social responsibility part of the company thus creating a good reputation for the brand. ReferenceDavis, J. (2010). Competitive success : how branding adds value. Chichester, West Sussex: John Wiley.