Multinational Corporation Expansion

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Finance & Accounting
Pages 6 (1506 words)
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Abercrombie and Fitch: Brazil BY YOU YOUR SCHOOL INFO HERE DATE HERE Abercrombie and Fitch: Brazil Abercrombie and Fitch is a multi-national retailer providing high-priced casual and semi-casual merchandise targeted at the youth consumer market between 14 and 30.


After examining the international market most favorable for expansion, Abercrombie and Fitch should consider entering the Brazilian market as this chosen market maintains national economic policy and market conditions that will provide A&F with considerable opportunities for revenue growth. The first dimension of international finance favorable for Abercrombie & Fitch in Brazil is the movement of financial institutions across international borders, including securities firms, banks and various investment companies. Brazil currently maintains an annual GDP growth rate of five percent annually, influenced by growth in financial institutions both domestic and related to foreign direct investment. Brazil maintains membership with a variety of economic institutions including Mercosur, G20, the World Trade Organization and the Cairns Group, giving the market more exposure in Europe as a viable market for financial investment and institutional development. High volumes of financial lenders and a strong stock market provide economic sustainability that provides for commercial business development and support from governmental leadership. ...
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