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Introduction to Accounting Assignment (my own reference is SLTN the writer can ignore this)
Finance & Accounting
Pages 7 (1757 words)
New Energy Drink : Super Health Introduction In the UK, Energy Drinks have realized a growing market to ? 1.15 billion in 2011 (Eleftheriou-Smith, Loulla-Mae. 2012) and has been forecasted to grow up to ? 2.3 billion by 2016 (Fourteen19 2012). The newly discovered formula which will be under the brand name Super Health can be expected to soar to high revenue performance within a year at least in UK.
Investors should consist of working capital providers as well as equipment for mass production (sterilizer, mixer, ingredient extractors, laboratory microscopes, plastic bottling machine, refrigerators, delivery vans) so that their additional investments in kind or in cash can be as needed at the right time and in the right places. For example, if the manufacturing plant needs expansion, an investor specialized in supplying the equipment of the plant can readily facilitate the expansion. There will be no need for surveys, biddings, research. An investor can simply justify his price to value the investment. Cost of production will be assumed at 50% of the low price of Super Health which is ?1.oo. Competitors’ prices were researched over the internet to be as follows in the UK: Prices of Energy Drinks in UK as of 2012 at http://www.mysupermarket.co.uk : Lucozade Black Edition (500 ml) – Cola Energy Drink ? 1.15 Red Bull 250 ml. = ? 1.29 Mountain Dew Energy = ? 1.99 / 1 Liter Sainsbury Blue Bolt Energy Drink = ? 1.39 / 1 Liter ; 59p / 250 ml Red Bull Energy Drink = ? 1.29 / 250 ml Relentless = ? 1.39 / 500 ml Monster = ? 1.39 / 500 ml Main Section . ...
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